People love rankings, whether they involve college basketball, universities or the best places to live. Rarely do consumers dig deeper to determine the criteria behind the rankings.
One of the findings of behavioral finance is that humans love shortcuts, given all the decisions we face day in and day out. Rankings provide just such a shortcut, and most consumers assume that such rankings are independent, objective and properly vetted.
I recently stumbled upon a financial website that provides a bevy of personal finance content to consumers; everything from taxes, credit cards, banking and investing. For the most part, their content is educational in nature and sound. However, the website also provides “rankings” of financial advisers.
Their site includes a ranking of “top financial advisory firms” for nearly 50 markets across the country. According to the site, they’ve “devoted dozens of hours to researching all of the firms” in the area and listed only those that are “fiduciary firms,” which means they are required to act in their clients’ best interest. I believe this site, and others like it, too often are simply revenue generators and lack adequate disclosure and transparency.
It turns out that the firms listed as “top financial advisory firms” paid to be on the list, which is not disclosed anywhere on the website. The only way I discovered this was by contacting the entity to determine how I might be included in the listing. Most consumers would have no idea of knowing that this “best list” requires firms to “pay to play.”
So how should consumers use rankings, if it all, in considering a financial adviser?
Here are some tips that may help:
Who produced the list? Lists that are from publications noted for journalistic integrity are likely to be more robust than those created by an entity you’ve never heard of.
What are the rankings criteria? There are a multitude of metrics that can be used for ranking purposes. Most use a quantitative metric like growth of assets under management or assets per adviser. Some rankings require firms to be of a certain size to even be considered. Make sure you look beyond the numbers to see what factors were used.
What are you seeking in an adviser? Not everything that counts can be measured. For consumers focused on finding an adviser who provides financial planning, which is more qualitative than quantitative, rankings often offer little insight.
Every client is different, and as a result, most adviser rankings offer little in the way to accurately assess how a prospective client might benefit from working with the adviser. Perhaps the best starting points are the helpful checklists both the National Association of Personal Financial Advisors (NAPFA) and the CFP Board offer consumers.
At the end of the day, the only ranking that really matters is your personal satisfaction with your adviser.
Mike Palmer has over 25 years of experience helping successful people make smart decisions about money. He is a graduate of the University of North Carolina at Chapel Hill and is a CERTIFIED FINANCIAL PLANNER™ professional. Mr. Palmer is a member of several professional organizations, including the National Association of Personal Financial Advisors (NAPFA) and past member of the TIAA-CREF Board of Advisors.
IRA Rollover Rules: What You Need to Know
Tax Letter Three important IRA rollover rules to remember. As always, getting taxes wrong can be costly.
By Joy Taylor Published
Nine Financial Tips These Experts Wish They Knew a Long Time Ago
Would you have made different decisions with the knowledge you have now?
By Kiplinger Advisor Collective Published
Six Ways to Prepare for Widowhood and Protect the Surviving Spouse
No none wants to have to plan for losing their spouse, but having plans in place and knowing what to do when the time comes can alleviate at least some of the stress.
By Tyler Hill, Investment Adviser Representative Published
Creating a Blended Family? Three Key Steps to Consider
Blended families can make your finances and estate extra complicated, but you can head off some of those issues with careful planning.
By Adam Frank Published
Retirement Planning in a Time of Inflation and High Interest Rates
Today’s challenges make retirement planning even more complicated than usual, but it’s not all doom and gloom.
By Ken Moraif, MBA, CFP®, CRPC® Published
Not Confident About Retirement Despite Financial Success?
You’re not alone. Uncertainty related to interest rates, government debt, long-term care and market volatility is making everyone uneasy. What can you do about it?
By Barry H. Spencer, Registered Investment Adviser Published
From Breadwinner to Retiree: How to Manage the Transition
Many people arrive at retirement with mixed emotions, including anxiety. Making the transition involves a profound shift in your mindset.
By Erin Wood, CFP®, CRPC®, FBSⓇ Published
Three Ways to Protect Your Retirement From Sequence of Returns Risk
Retiring in a down market doesn’t have to ravage your retirement, but safeguarding your savings requires planning well in advance.
By David McGill Published
Single-Premium Insurance: A Different Way to Pay for Coverage
Single-premium programs enable you to pay future annual premiums on an existing or new policy by purchasing a single-premium immediate annuity (SPIA).
By Stefan Greenberg, CFP®, CFS, CLTC Published
Four Reasons to Rent When You Downsize for Retirement
Renting is great when you want to test-drive a location, or you want more predictable costs. It might be easier for family relationships in the long run, too.
By Evan T. Beach, CFP®, AWMA® Published