An IPA Isn't Just a Beer, It's a Secret to Commercial Real Estate Investing
When investing in real estate, picking the right property is paramount, and one way to go about that is by using my "IPA" evaluation philosophy.

The Pacific Northwest grows more than 75% of the hops in the United States. The Willamette Valley, where my office is located, sits on the 45th parallel, where our abundant rainfall, moderate climate and fertile soil provide ideal conditions for hop production. Lucky for us, the result is some of the world’s most innovative and best-tasting India Pale Ales, or IPAs.
Believe it or not, while most of us are familiar with the term IPA from the world of beer, it has significance in the world of real estate, as well. This acronym stands for a guiding philosophy I use to identify multifamily acquisitions for rehabilitation and long-term investment success.
‘I’ Stands for Intrinsic Value
Real estate value is derived by its qualities — some changeable and others that are not. Savvy investors acquire properties with high “intrinsic value,” defined as compelling characteristics that are fundamentally permanent.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Examples of a building’s intrinsic value include quality construction with appealing design, desirable floor plans and an attractive community layout. My firm specializes in acquiring value-add multifamily, typically built in the 1980s and ’90s, usually considered a core or "A/B+" asset when constructed but today is cosmetically aged.
The property’s aesthetics relegate it to “B” status and lower rent levels, but the property still possesses the intrinsic values of comparable “A” properties. We strategically acquire, aesthetically improve and reposition such properties to compete as best-in-class assets.
Property markets and submarkets also possess intrinsic value. Some of the intrinsic qualities to look for in a strong commercial real estate market include:
- Above-average proportions of people moving into the area vs. out of it
- High job gains and forecasted income growth
- Balanced housing supply and demand
- Quality lifestyle factors such as regional recreation, neighborhood amenities, favorable commute times, accessible education and medical centers
- Healthy local/regional economic climate
- Proven public commitment to city infrastructure; high rankings in transportation, renewable energy and internet access
Without these conditions, even the best-managed properties can’t perform to their potential. Our firm has been active in the Southeast (Charlotte, Atlanta, Raleigh and South Florida) and the Pacific Northwest (Seattle and Portland) for more than 25 years. Each of these regions has proven intrinsic value to form the foundation for successful real estate performance.
‘P’ Stands for Price Per Pound
A good real estate investment begins with a good buy. Because real estate investors lock in the basis on the day of purchase, they need to get it right.
Our strategy to buy right, at an attractive “price per pound,” relies on subjective valuation and an objective understanding of market trends. Comprehending the facts reflected in comparable sales and rental data is the first step in an acquisition decision.
As an example of this approach, one of our investor groups purchased a “B-” multifamily property in the Seattle metro in 2015 at a price of $99,000 per unit. Sales comparables were 10%+ above the purchase price, rent comparables suggested significant income upside, and economic fundamentals supported 6% annual organic rent growth.
We then invested $1.5 million into capital improvements and managed a positive turn-around in operations to capture additional value of the apartment community. The property was refinanced in early 2018 — less than three years from its acquisition — at an appraised value of $193,000 per unit. This is a dramatic example of equity growth, but it all began with a smart “price-per-pound” purchase.
‘A’ Stands for Affordability
In commercial real estate, assessing a project’s “affordability” does not mean your cost to purchase the property as the investor. It means understanding your target resident or tenant demographics. In order to sustain your business plan, the rental pricing must provide good value and, most importantly, be considered affordable to an expanding group of renters.
As a real estate investor focused on multifamily, I am only active in submarkets with dynamic economic upside that still offer rental rates at less than 30% of resident incomes. Examples include Atlanta and Charlotte.
At this point in the real estate cycle, rent affordability is showing itself as a major factor as to whether rent growth — which translates into increased property value — continues in a sustained trajectory versus plateauing or dropping. Markets like Boston and Washington, D.C., are now seeing falling rents, which is due in part to a mobility that allows renters to migrate to cities and housing that offers better value and lower rent/income ratios.
Like the favorable conditions that produce choice hops and world-class beer, my “IPA” acquisition approach has delivered successful investment results through changing markets. Hopefully the next time you pick up an IPA from the Pacific Northwest, thoughts of real estate will come to mind. Cheers!
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Karlin is Principal and Executive Vice President of Investors Management Group, a privately held real estate firm headquartered in Woodland Hills, Calif. IMG has transacted over $1.6 billion nationally in this cycle, with over $500 million in multifamily assets (3,000 units) currently under management nationwide. She holds an MBA from the University of Oregon.
-
Eight Ways Retirees Can Have Fun Despite Rising Prices
Higher prices are a bummer for everyone, but if you're a retiree or on a fixed income, how do you still have a good time without breaking the bank?
-
IRMAA Could Have Surprised This Retiree: What You Can Learn From Her Experience
A financial adviser explains how a client could have unwittingly triggered the Medicare surcharge and what others need to know about it.
-
Social Security Strategies for High-Net-Worth People
People who don't 'need' their Social Security may consider using their benefits to manage estate taxes and long-term care expenses.
-
How to Get Reliable Insurance Information
Before you decide to buy insurance based on what some anonymous guy on social media says, think about the reliability of your source.
-
Have You Reviewed Your 401(k) Beneficiary Designations Lately?
If you've had any life changes — marriage, divorce, a new baby or retirement — you might want to make sure your beneficiaries are in order.
-
How 401(k) Auto Portability Boosts Women's Retirement Savings
Women already face an uphill battle when saving for retirement. Auto portability tech transfers their 401(k)s when they change jobs, which can add up over time.
-
Why Gray Divorce Happens and Five Ways to Avoid It
Emotional intelligence is a key ingredient in a relationship's long-term success, and it can be learned or strengthened at any age. A psychologist explains how.
-
Four Times DIY Investors Should Talk to a Financial Adviser
While it's possible to manage investments without professional help, there are times when independent guidance from a professional may be invaluable.