My Investing Misstep

My Schwab account ballooned to $100,000. That's when the greed and day-trader mentality took over.

(Image credit: monkeybusinessimages)

Back in June 2000, this magazine ran an article titled "True Confessions," which related the tale of one editor's foray into the dark excesses of the dot-com-era stock market. The author, who chose to remain anonymous, confessed not only to investing in a number of wildly inflated tech stocks but also to buying them — gasp — on margin. "In retrospect," he wrote, "I admit that I succumbed to greed and hubris, betraying the principles of responsible investing by playing the market with borrowed money."

If you haven't already guessed, the author was me. Five years earlier, I had opened a Schwab account with $10,000, invested in Microsoft and a few other solid prospects, and watched the account grow to $100,000. That's when the greed and day-trader mentality took over. I bought into the philosophy that corporate earnings didn't really matter in the internet era, that momentum would propel popular stocks ever higher. I started investing in companies whose products and services I didn't understand, and doing so with other people's money. Then the market crashed, and I got not one but two margin calls.

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Mark Solheim
Editor, Kiplinger's Personal Finance

Mark became editor of Kiplinger's Personal Finance magazine in July 2017. Prior to becoming editor, he was the Money and Living sections editor and, before that, the automotive writer. He has also been editor of Kiplinger.com as well as the magazine's managing editor, assistant managing editor and chief copy editor. Mark has also served as president of the Washington Automotive Press Association. In 1990 he was nominated for a National Magazine Award. Mark earned a B.A. from University of Virginia and an M.A. in Writing from Johns Hopkins University. Mark lives in Washington, D.C., with his wife, and they spend as much time as possible in their Glen Arbor, Mich., vacation home.