8 Stocks That Are Fending Off Amazon

Amazon.com (AMZN) has left a trail of devastated companies in its wake, unable to compete with the e-commerce giant’s lower prices and seemingly infinite selection.

NEW YORK, NY - JANUARY 9: A protest message directed at Amazon is spray painted on a wall near a construction site January 9, 2019 in the Long Island City neighborhood of the Queens borough o
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Amazon.com (AMZN (opens in new tab)) has left a trail of devastated companies in its wake, unable to compete with the e-commerce giant’s lower prices and seemingly infinite selection. In being all things to all people, Amazon is now everywhere, having created its own sort of self-contained ecosystem.

That narrative is convincing. But Amazon.com isn’t steamrolling every company that stands in its path.

It took some time to fully figure out what makes Amazon click for so many consumers. Then it took some effort and money to actually do something about it. But as the dust finally settles on a largely unfettered exposition of its footprint, how and why some organizations still are standing is becoming clearer. Other outfits facing Amazon – not to mention investors – would be wise to note these survivors’ nuances and common threads.

Here’s a rundown of eight stocks that are resisting the Amazon juggernaut. The fact that AMZN hasn’t yet knocked them out suggests they’re here to stay.

Data is as of July 7.

James Brumley
Contributing Writer, Kiplinger.com
James Brumley is a former stock broker, registered investment adviser and Director of Research for an options-focused newsletter. He's now primarily a freelance writer, tapping more than a decade's worth of broad experience to help investors get more out of the market. With a background in technical analysis as well as fundamental analysis, James touts stock-picking strategies that combine the importance of company performance with the power of stock-trade timing. He believes this dual approach is the only way an investor has a shot at consistently beating the market. James' work has appeared at several websites including Street Authority, Motley Fool, Kapitall and Investopedia. When not writing as a journalist, James works on his book explaining his multi-pronged approach to investing.