Target Limits Self-Checkout To 10 Items
The retail giant launches new self-checkout lanes on heels of a new paid membership plan and expanded brand offerings.
Target has begun to limit the number of items you can take through the self-check lane to 10, the latest in a string of policy changes this year at the retail giant.
The self-checkout limit, which began yesterday (March 17) at nearly 2,000 stores nationwide, followed a pilot project at about 200 stores last fall that sped up the checkout process, Target said.
"By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too.," Target said in a statement.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The move, which follows announced plans for a series of new launches, is the retailer's latest attempt to appeal to both returning and new customers, as shopping habits shift and evolve in the aftermath of the COVID-19 pandemic. While shoppers are going back into stores, they are more value-conscious than they were before, and are still keenly interested in scoring deals.
Earlier this month, Target said it would expand its loyalty program on April 7 to include a $99 annual membership plan, called Target Circle 360.
You can get the membership plan for a $49 introductory rate for the first year, however, if you enroll after the launch by May 18 and have a Target Circle Card (credit, debit and reloadable) saved to your target account, Target said. The plan offers same-day delivery in under an hour for orders over $35; free two-day shipping; and an extra 30 days to return items.
The 360 plan is in addition to Target Circle, the retailer's free-to-join membership, as well as its Target Circle Card (previously known as Target RedCard), which offers perks including free two-day shipping on eligible items.
Target's other launches include two new brand introductions: dealworthy and Gigglescape. The dealworthy brand offers various items starting under $1 with most items under $10. It launched in February but will continue a roll out through 2024 and into early 2025. Gigglescape, which be rolled out this year and beyond, is a new toy brand that includes plush, books, toys and games.
For more information about Target loyalty programs, visit its dedicated site.
RELATED CONTENT
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Jamie Feldman is a journalist, essayist and content creator. After building a byline as a lifestyle editor for HuffPost, her articles and editorials have since appeared in Cosmopolitan, Betches, Nylon, Bustle, Parade, and Well+Good. Her journey out of credit card debt, which she chronicles on TikTok, has amassed a loyal social media following. Her story has been featured in Fortune, Business Insider and on The Today Show, NBC Nightly News, CBS News, and NPR. She is currently producing a podcast on the same topic and living in Brooklyn, New York.
- Esther D’AmicoSenior News Editor
-
A Modern Guide to Money Etiquette: Gifts, Tips, Splitting Bills and More
What is modern money etiquette? The customs for splitting a restaurant check, purchasing a wedding gift, tipping and more have evolved. These guidelines can help.
By Emma Patch Published
-
Want to Give Money to Your Adult Children? 10 Things You Should Know
It’s less taxing to give money to your adult children than you might think. A good plan can help you avoid certain pitfalls — and drama.
By Jeremy Greenfield Published
-
A Modern Guide to Money Etiquette: Gifts, Tips, Splitting Bills and More
What is modern money etiquette? The customs for splitting a restaurant check, purchasing a wedding gift, tipping and more have evolved. These guidelines can help.
By Emma Patch Published
-
How to Navigate Finances as a Blended Family
If you’re planning to become part of a blended family, consider these financial issues as you and your spouse start a new life.
By Ella Vincent Published
-
When It Comes to Insurance, How Much Risk Can You Take?
Either you or an insurance company takes on the risk of protecting your belongings from loss or damage. Can you afford to self-insure?
By Karl Susman, CPCU, LUTCF, CIC, CSFP, CFS, CPIA, AAI-M, PLCS Published
-
Is Harris’s $25k Down Payment Assistance Good or Bad for Homebuyers?
Democratic Presidential candidate Kamala Harris plans to offer $25,000 in down payment assistance for first-time homebuyers. But is this good or bad for the housing market?
By Erin Bendig Published
-
Women's Wealth Growing: How to Handle It Like a Pro
Even as women play catch-up because of the gender pay gap and caregiving responsibilities, they're winning financially.
By Tiffany Welka Published
-
How to Spot a Contractor Who's Not Playing by the Rules
Being a general contractor is not a game, yet some misrepresent what they're licensed to do. Here's a cautionary tale, plus some signs to watch for that something's off.
By H. Dennis Beaver, Esq. Published
-
How to Rank Your Financial Priorities
Circumstances are different for everyone, but this adviser with 20-plus years of experience shares some insights on getting your financial priorities in order.
By Andrew Rosen, CFP®, CEP Published
-
Where To Put Your Money As Interest Rates Drop
Earning 5% returns on your money is slowly coming to an end. Even so, there are places to put your money that still make sense.
By Kathryn Pomroy Published