Target Limits Self-Checkout To 10 Items
The retail giant launches new self-checkout lanes on heels of a new paid membership plan and expanded brand offerings.
Target has begun to limit the number of items you can take through the self-check lane to 10, the latest in a string of policy changes this year at the retail giant.
The self-checkout limit, which began yesterday (March 17) at nearly 2,000 stores nationwide, followed a pilot project at about 200 stores last fall that sped up the checkout process, Target said.
"By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too.," Target said in a statement.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The move, which follows announced plans for a series of new launches, is the retailer's latest attempt to appeal to both returning and new customers, as shopping habits shift and evolve in the aftermath of the COVID-19 pandemic. While shoppers are going back into stores, they are more value-conscious than they were before, and are still keenly interested in scoring deals.
Earlier this month, Target said it would expand its loyalty program on April 7 to include a $99 annual membership plan, called Target Circle 360.
You can get the membership plan for a $49 introductory rate for the first year, however, if you enroll after the launch by May 18 and have a Target Circle Card (credit, debit and reloadable) saved to your target account, Target said. The plan offers same-day delivery in under an hour for orders over $35; free two-day shipping; and an extra 30 days to return items.
The 360 plan is in addition to Target Circle, the retailer's free-to-join membership, as well as its Target Circle Card (previously known as Target RedCard), which offers perks including free two-day shipping on eligible items.
Target's other launches include two new brand introductions: dealworthy and Gigglescape. The dealworthy brand offers various items starting under $1 with most items under $10. It launched in February but will continue a roll out through 2024 and into early 2025. Gigglescape, which be rolled out this year and beyond, is a new toy brand that includes plush, books, toys and games.
For more information about Target loyalty programs, visit its dedicated site.
RELATED CONTENT
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Jamie Feldman is a journalist, essayist and content creator. After building a byline as a lifestyle editor for HuffPost, her articles and editorials have since appeared in Cosmopolitan, Betches, Nylon, Bustle, Parade, and Well+Good. Her journey out of credit card debt, which she chronicles on TikTok, has amassed a loyal social media following. Her story has been featured in Fortune, Business Insider and on The Today Show, NBC Nightly News, CBS News, and NPR. She is currently producing a podcast on the same topic and living in Brooklyn, New York.
- Esther D’AmicoSenior News Editor
-
A Guide to Music Streaming Services
Deals Our guide to music streaming services from Spotify to Amazon Music, Tidal to Apple Music and how to find music streaming deals.
By Vaishali Varu Published
-
Stock Market Today: Markets Reflect Global Uncertainty
Exuberance fades as investors confront micro challenges and a murkier macro environment.
By David Dittman Published
-
Year-End Retirement Tax Planning Actions if You Have $1 Million or More
Consider implementing these four strategies before December 31 to potentially improve your tax situation for this year and the future.
By Joe F. Schmitz Jr., CFP®, ChFC® Published
-
25 Financial Moves to Consider Before December 31
Tidying up your financial house before the New Year kicks off will put you in a great position to have a financially satisfying and successful 2025.
By Jonathan I. Shenkman, AIF® Published
-
Five Side Hustles You Could Turn Into a Full-Time Business
You might be able to capitalize on your expertise in ways you haven't thought of, possibly even leading to quitting your 9-to-5 job to do what you love.
By Anthony Martin Published
-
Rebound in Jobs Growth Keeps Fed on Track: What the Experts Are Saying
Jobs Report No nasty surprises in the November payrolls data leaves a quarter-point cut in play.
By Dan Burrows Published
-
Who Works to Make Your Insurance Work?
Ensuring a smooth insurance process takes more than just your insurance agent or broker — many talented people are busy behind the scenes.
By Karl Susman, CPCU, LUTCF, CIC, CSFP, CFS, CPIA, AAI-M, PLCS Published
-
Amazon Prime Flight Deals Offers $25 Plane Tickets for Young Adults
Amazon partners with StudentUniverse to offer $25 flights to young adults with certain Amazon Prime accounts.
By Sean Jackson Published
-
Three Charitable Giving Strategies for High-Net-Worth Individuals
If you have $1 million or more saved for retirement, these charitable giving strategies can help you give efficiently and save on taxes.
By Joe F. Schmitz Jr., CFP®, ChFC® Published
-
The Wealth-Building Powers of Health Savings Accounts (HSAs)
Health savings accounts could be the most underutilized wealth-building tool out there. Here’s who should use them and how to maximize their benefits.
By Eric Roberge, Certified Financial Planner (CFP) and Investment Adviser Published