Target Limits Self-Checkout To 10 Items
The retail giant launches new self-checkout lanes on heels of a new paid membership plan and expanded brand offerings.
Esther D’Amico
Target has begun to limit the number of items you can take through the self-check lane to 10, the latest in a string of policy changes this year at the retail giant.
The self-checkout limit, which began yesterday (March 17) at nearly 2,000 stores nationwide, followed a pilot project at about 200 stores last fall that sped up the checkout process, Target said.
"By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too.," Target said in a statement.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The move, which follows announced plans for a series of new launches, is the retailer's latest attempt to appeal to both returning and new customers, as shopping habits shift and evolve in the aftermath of the COVID-19 pandemic. While shoppers are going back into stores, they are more value-conscious than they were before, and are still keenly interested in scoring deals.
Earlier this month, Target said it would expand its loyalty program on April 7 to include a $99 annual membership plan, called Target Circle 360.
You can get the membership plan for a $49 introductory rate for the first year, however, if you enroll after the launch by May 18 and have a Target Circle Card (credit, debit and reloadable) saved to your target account, Target said. The plan offers same-day delivery in under an hour for orders over $35; free two-day shipping; and an extra 30 days to return items.
The 360 plan is in addition to Target Circle, the retailer's free-to-join membership, as well as its Target Circle Card (previously known as Target RedCard), which offers perks including free two-day shipping on eligible items.
Target's other launches include two new brand introductions: dealworthy and Gigglescape. The dealworthy brand offers various items starting under $1 with most items under $10. It launched in February but will continue a roll out through 2024 and into early 2025. Gigglescape, which be rolled out this year and beyond, is a new toy brand that includes plush, books, toys and games.
For more information about Target loyalty programs, visit its dedicated site.
RELATED CONTENT
-
5 Investment Opportunities in 2026As investors game-plan for the year ahead, these five areas of the equity markets deserve their attention.
-
How Verizon’s Free Phone Deals WorkWhat shoppers need to know about eligibility, bill credits and plan costs.
-
Does Your Car Insurer Need to Know All Your Kids? Michigan Cases Raise QuestionWho you list on your policy matters more than most drivers realize, especially when it comes to who lives in your home.
-
Does Your Car Insurer Need to Know All Your Kids? Michigan Cases Raise Question
Who you list on your policy matters more than most drivers realize, especially when it comes to who lives in your home.
-
Is Direct Primary Care Right for Your Health Needs?With the direct primary care model, you pay a membership fee for more personalized medical services.
-
Smart Ways to Share a Credit CardAdding an authorized user has its benefits, but make sure you set the ground rules.
-
Consider These 4 Tweaks to Your 2026 Financial Plan, Courtesy of a Financial PlannerThere's never a bad time to make or review a financial plan. But recent changes to the financial landscape might make it especially important to do so now.
-
We Know You Hate Your Insurance, But Here's Why You Should Show It Some LoveSure, it's pricey, the policies are confusing, and the claims process is slow, but insurance is essentially the friend who shows up during life's worst moments.
-
6 Financially Savvy Power Moves for Women in 2026 (Prepare to Be in Charge!)Don't let the day-to-day get in the way of long-term financial planning. Here's how to get organized — including a reminder to dream big about your future.
-
Countries That Will Pay You to Move: Cash Grants, Incentives and What to KnowExplore real relocation incentives — from cash grants and tax breaks to startup funding — that make moving abroad or to smaller towns more affordable and rewarding.
-
Mortgage Protection Insurance: What It Covers and When It Makes SenseHow mortgage protection insurance works, what it costs, and when it’s actually useful in a financial plan.
