Esther D’Amico
Target has begun to limit the number of items you can take through the self-check lane to 10, the latest in a string of policy changes this year at the retail giant.
The self-checkout limit, which began yesterday (March 17) at nearly 2,000 stores nationwide, followed a pilot project at about 200 stores last fall that sped up the checkout process, Target said.
"By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too.," Target said in a statement.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The move, which follows announced plans for a series of new launches, is the retailer's latest attempt to appeal to both returning and new customers, as shopping habits shift and evolve in the aftermath of the COVID-19 pandemic. While shoppers are going back into stores, they are more value-conscious than they were before, and are still keenly interested in scoring deals.
Earlier this month, Target said it would expand its loyalty program on April 7 to include a $99 annual membership plan, called Target Circle 360.
You can get the membership plan for a $49 introductory rate for the first year, however, if you enroll after the launch by May 18 and have a Target Circle Card (credit, debit and reloadable) saved to your target account, Target said. The plan offers same-day delivery in under an hour for orders over $35; free two-day shipping; and an extra 30 days to return items.
The 360 plan is in addition to Target Circle, the retailer's free-to-join membership, as well as its Target Circle Card (previously known as Target RedCard), which offers perks including free two-day shipping on eligible items.
Target's other launches include two new brand introductions: dealworthy and Gigglescape. The dealworthy brand offers various items starting under $1 with most items under $10. It launched in February but will continue a roll out through 2024 and into early 2025. Gigglescape, which be rolled out this year and beyond, is a new toy brand that includes plush, books, toys and games.
For more information about Target loyalty programs, visit its dedicated site.
RELATED CONTENT
-
The '8-Year Rule of Social Security' — A Retirement RuleThe '8-Year Rule of Social Security' holds that it's best to be like Ike — Eisenhower, that is. The five-star General knew a thing or two about good timing.
-
Should I Buy Stocks or Should I Buy Bonds Right Now?Generally speaking, stocks provide reasonable growth while bonds provide stable income. Each play important roles in diversified portfolios.
-
The Top Fourth of July Fireworks and Celebrations Across AmericaFrom Boston to San Diego, these iconic celebrations light up the sky — and the spirit of Independence Day.
-
Why Retirees Need a Budget, According to a New RetireeA new retiree explains why retirees need a budget.
-
My First $1 Million: Air Force Veteran, 68, Duluth, Ga.Ever wonder how someone who's made a million dollars or more did it? Kiplinger's My First $1 Million series uncovers the answers.
-
Your Home + Your IRA = Your Long-Term Care SolutionIf you're worried that long-term care costs will drain your retirement savings, consider a personalized retirement plan that could solve your problem.
-
How to Choose a Mortgage Lender in Five StepsNot all lenders are created equal — here’s how to compare offers, rates and terms with confidence.
-
A Meteorite May Have Hit a Home in Georgia. Would Insurance Cover the Damage?In a rare event, a meteorite may have crashed through the roof of a Georgia homeowner. Here’s what home insurance would cover.
-
My Car Was Stolen — Here’s What I Did and How You Can Protect YourselfDon’t wait until it happens to you. Learn how to prepare for auto theft, protect your vehicle and respond quickly if your car is stolen.
-
This Savings Account Earns You More Than $4,000. Here's HowSee how a jumbo CD can help you reach your savings goals quicker.
