How Women Can Prepare to Take on Financial Challenges
If you’re not already well-versed in financial planning, it’s a good idea to get there now so you can proactively meet challenges rather than simply react to them.

Whether it's due to longevity, divorce or other lifestyle choices, nearly 80% of women will become solely responsible for their finances at some point in time.
Many couples don't see it as a problem until it's too late. Oftentimes, one spouse handles the long-term financial planning, and the other handles the day-to-day expenses. With just 23% of women taking the lead, most women will face a harsh reality when they have to take full responsibility of their financial decisions. By thoroughly understanding the principles and nuances of financial planning, women can proactively prepare for challenges, instead of reacting to them.
My financial planning practice is dedicated to empowering women with practical, actionable financial strategies. I help them take charge of their financial futures and feel confident standing on their own two feet.

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The 'why' of financial ownership
Why is it so vital for women to take an active role in managing their long-term finances? The answer lies in necessity, empowerment and clarity.
- Proactivity is key. Gaining exposure to the inner workings of financial strategies early on fosters a deeper understanding, which can dramatically ease the transition during unexpected life events.
- It’s more than just a budget. Taking ownership of your financial situation before you need to means doing more than planning for everyday expenses. You need to understand the long-term impacts of saving, investing, taxes and spending and how they play into your future needs.
- Confidence. Knowing what your long-term roadmap looks like can provide comfort. By having a clear picture of your financial plan, you know where you stand today and what steps are needed to get to your destination.
Keep in mind that long-term financial planning isn't a "one-and-done" activity. Plans can shift, conditions fluctuate, and priorities change at a moment's notice. Once you've started your journey toward understanding, sustain your momentum, but be ready for pitstops and bumps along the way.
Building your financial foundation
When I'm advising women on their financial plans, whether they're single, divorced, widowed or married, I tell them that the journey toward empowerment begins by building a solid foundation. This initial phase — the "build" phase — is all about setting up and growing financial resources effectively.
If you have a solid understanding of finance, you might consider these foundational concepts fairly basic, but they're important to internalize and understand completely. After all, you can't build a house without a strong foundation.
- Start with a vision. This is based upon what’s important to you and what type of lifestyle you want to live. This isn’t always a simple answer, but start by writing down your goals and really take some time to think about what's important to you.
- Have a financial plan. A financial plan is a roadmap that outlines the steps you should consider to realistically achieve that lifestyle vision. There are many facets to a financial plan, such as saving, tax and investment strategies, just to name a few.
- Diversification. A core concept for any investor, diversification takes many forms. The most well-known is your asset allocation. It’s the amount of stocks vs bonds vs cash in your portfolio that determines how it will perform in different market environments. There are other types of diversification, such as asset location and tax-efficient saving strategies. This refers to having the right investment in the right account to minimize taxes. Also, how you save for your goals and retirement should be strategic to minimize taxes in the short and long term.
- Compounded growth. The basic gist of compounded growth is that your earnings have the opportunity to grow much faster over time when they’re reinvested. Time and compounded growth make getting to your goals a lot easier vs having to outright save every dollar. Just like you do your job, let your money work for you.
By focusing on the fundamentals, you can build a strong financial foundation, no matter when you're starting.
Protecting your future
After building a solid financial foundation, the next step is to protect what you've accumulated. The "protect" phase focuses on safeguarding your goals from risks and adjusting your strategy.
- Setting clear goals. Setting goals isn't just about envisioning — it's about understanding how much money you'll need to live the lifestyle you want. This is often easier said than done!
- Aligning investments with future needs. Portfolio rebalancing, risk readjustment and other flexible strategies can help you make sure your money is there for you when you draw nearer to retirement.
- Risk management. Protecting your future also involves managing risks through proper insurance coverage — think life, disability and long-term care insurance. These policies can protect against unforeseeable events that could derail your plans.
Enjoying the fruits of your labor
Transitioning from the "protect" phase into the "retire" phase is about enjoying the lifestyle you've worked hard to achieve. This step marks a significant psychological shift, from accumulating wealth to comfortably spending it and enjoying the rest of your life.
- From scarcity to abundance. In retirement, it's time to switch from planning and saving to planning and spending. Even though your income may have stopped, the planning doesn't. This mindset shift can be difficult for any individual, no matter how much they’ve saved or how well-versed they are financially.
- Strategic withdrawals. This is about how to make your money last. With the right planning, you can maximize income while minimizing taxes, but it all depends on the details.
- Maintaining flexibility. Retirement isn't static anymore, so your financial plan must follow suit. It's critical to continue making adjustments to your plan.
Retirement should be an exciting time and not filled with the worry of “Do I have enough?” or “Am I going to run out of money?” And for that, communication is key.
Boiling it down: Communication
For women who want to have greater financial control and understanding, communication is truly the most important piece of the puzzle. If you're in a relationship, have open and honest conversations with your partner and your financial adviser about what you want to achieve in the long term. If you're single, talk to your friends, your adviser or anyone else who can help you gain and share an elevated level of financial literacy.
Women deserve a seat at the long-term financial planning table. It's not just about equity or fairness — it's a smart move that can help you and your family build toward a brighter financial future.
There is no guarantee that asset allocation or diversification will enhance overall returns, outperform a non-diversified portfolio, nor ensure a profit or protect against a loss. Investing involves risk, including possible loss of principal.
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Britta began her career in the financial sector as Financial Consultant in early 2008. After eight years in that role, Britta changed companies and took up a position as a VP, Wealth Management Advisor. Given that her financial career kicked off at the height of the 2008/2009 market correction, Britta learned early (and quickly!) about behavioral finance, and how crucial it is for clients to have a financial plan. In Britta’s current role as Vice President, Financial Adviser, she specializes in goal-based planning, risk management, tax mitigation strategies, asset protection and legacy planning.
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