Clinch the Deal

Before you make an offer, know how motivated the sellers are.

Once you have found the home you want to buy, you need to put together a winning proposal. Start with price, based on your agent's analysis of comparable closed sales (preferably from within the past few months), current listings (homes on the market that haven't yet sold) and pending sales (contracts that haven't yet closed). This will show you how much of a discount from the asking price you can reasonably expect. If homes currently sell at a discount of 8% from list price, then offering 15% less probably won't fly.

Prior to making the offer, your agent will probably try to scope out the seller's motivation. "Before they receive your offer, sellers give you bait. Once you're on the hook, they feel they can't tell you anything," says exclusive buyer's agent Benjamin Clark, in Salt Lake City. You may find out what the seller's bottom line is and whether you're competing with other offers.

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Patricia Mertz Esswein
Contributing Writer, Kiplinger's Personal Finance
Esswein joined Kiplinger in May 1984 as director of special publications and managing editor of Kiplinger Books. In 2004, she began covering real estate for Kiplinger's Personal Finance, writing about the housing market, buying and selling a home, getting a mortgage, and home improvement. Prior to joining Kiplinger, Esswein wrote and edited for Empire Sports, a monthly magazine covering sports and recreation in upstate New York. She holds a BA degree from Gustavus Adolphus College, in St. Peter, Minn., and an MA in magazine journalism from the S.I. Newhouse School at Syracuse University.