To Make the Case for Equities in the Long Term, Look to the Past

While cash yields are attractive now, if we look at the performance of equities in the past, we can expect that, going forward, they could be a better bet.

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Well, the year 2023 is officially a wrap. Overall market performance was relatively strong, with equities, defined as the total return of the S&P 500, up 26.29% for the year, and bonds, defined as Bloomberg U.S. Aggregate Bond Index, up 5.53%.

The strong performance of equities in 2023 was somewhat unexpected, with many market forecasters predicting lower returns at the beginning of the year, especially with growing concerns of a recession. The stock market return for 2024 is equally uncertain, and many investors may be looking to cash, given attractive yields exceeding 5%; however, it’s important to remember that equities have dramatically outperformed cash historically, especially over longer investment periods, and are expected to do so into the future.

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David Blanchett, PhD, CFA, CFP®
Head of Retirement Research, PGIM

David Blanchett, PhD, CFA, CFP®, is Managing Director and Head of Retirement Research for PGIM DC Solutions. PGIM is the global investment management business of Prudential Financial, Inc. In this role he develops research and innovative solutions to help improve retirement outcomes for investors with a focus on defined contribution plans. Prior to joining PGIM he was the Head of Retirement Research for Morningstar Investment Management. He is currently an Adjunct Professor of Wealth Management at The American College of Financial Services and Research Fellow for the Alliance for Lifetime Income. David has published over 100 papers in a variety of industry and academic journals that have received awards from the CFP Board, the Financial Analysts Journal, the Journal of Financial Planning, and the International Centre for Pension Management. In 2014 InvestmentNews included him in their inaugural 40 under 40 list as a “visionary” for the financial planning industry, and in 2021 ThinkAdvisor included him in the IA25+. When David isn’t working, he’s probably out for a jog, playing with his four kids, or rooting for the Kentucky Wildcats.