The Best (And Worst) Stocks for Rising Prices

UBS views pricing as a lever to fight inflation. Those companies with strong pricing power can ably deal with rising prices. Those without might struggle.

Burning hundred-dollar bills, symbolizing inflation
(Image credit: Getty Images)

It's understandable, even forgivable, if our current environment of rapidly rising prices has left investors at a loss.

After all, with inflation running at levels not seen in four decades, few folks have firsthand experience managing their portfolios against this kind of backdrop of rising prices.

Probably the first thing an investor needs to know about investing for rising prices is that some stocks actually benefit from inflation. Companies that have pricing power can have distinct advantages at times like this.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%
https://cdn.mos.cms.futurecdn.net/flexiimages/xrd7fjmf8g1657008683.png

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of Kiplinger’s expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of Kiplinger’s expert advice - straight to your e-mail.

Sign up

Conversely, companies with weak pricing power are at the mercy of rising prices. Rising prices increase their costs, which saps their margins and, by extension, their profits. A company that can't pass its rising costs onto customers by raising prices tends to be a bad bet when inflation runs hot.

Ideally, investors want to own stocks in companies with strong pricing power, and avoid those with weak pricing power. Helpfully, UBS Global Research has developed a proprietary framework to assess pricing power at the stock level.

UBS's Tactic for Tackling Inflation

Pricing is a lever to fight inflation, UBS says. Unfortunately, it's not one that every firm or industry can use.

"With inflation pressures surging, pricing power relative to cost exposures will be a key theme and source of [absolute outperformance] for global equity markets," writes the UBS Equity Strategy team.

Indeed, UBS finds that historically, whenever the two-year U.S. breakeven inflation rate has topped 2.5%, "companies with strong pricing power have outperformed their weak counterparts by nearly 14% on average over the next 12 months."

If shares in companies with strong pricing power have delivered those sorts of returns in the past, well, investors would do well to adjust their portfolios accordingly.

Let's explore UBS's best and worst stocks to buy for rising prices. The best stocks have pricing power and are Buy- or Neutral-rated by UBS industry analysts, while the worst stocks have weak pricing power and receive Neutral or Sell ratings.

You can see the full list of stocks below, with a few highlights of companies with the strongest (and weakest) pricing power.

The Best Stocks for Rising Prices Include…

  • Apple (AAPL (opens in new tab), $170.40) gets a Buy rating from UBS analyst David Vogt, who cites its ability to maintain and raise prices. "End-market demand has been improving year-over-year leading to elevated 'wait times' despite increased product procurement/production," the analyst says.
  • Hasbro (HAS (opens in new tab), $83.80) enjoys "pricing power because demand has held up well, while supply has been constrained given port congestion and difficulty to get product into the U.S.," notes UBS analyst Arpine Kocharyan (Buy).
  • Nvidia (NVDA (opens in new tab), $222.03) "is increasingly monetizing its software solutions more directly which should translate to higher margins and a greater component of revenue from recurring sources," writes UBS analyst Timothy Arcuri (Buy). "It continues to use software to open new markets for its unique hardware solutions which should provide headroom in terms of pricing."

A table of stocks with strong pricing power

(Image credit: UBS)

The Worst Stocks for Rising Prices Include…

  • Campbell Soup (CPB (opens in new tab), $45.81) gets a Sell rating from UBS analyst Cody Ross. "Since 2017, packaged food companies' pricing power diminished as barriers to entry eroded," Ross writes. COVID-19 boosted demand and gave the industry a pricing-power boost, but Ross expects that to "diminish and revert to historical levels over the long-term."
  • International Paper (IP (opens in new tab), $47.05) suffers from the fact that pricing power for containerboard and paper products is mixed. "Paper products are largely commoditized and traded globally," notes UBS analyst Cleve Rueckert (Sell). "Producers rely heavily on third party logistics and freight in their domestic markets where inflationary pressures have been difficult to pass on."
  • Universal Health Services (UHS (opens in new tab), $148.96) struggled to control costs in Q4, "something we expect to continue through at least Q1," says UBS analyst Andrew Mok (Sell)." While the nursing labor market should improve throughout the year, we're normalizing to a market that's structurally weaker than it was in 2019. Even then, labor had already been a multi-year headwind for UHS."

A table of stocks with weak pricing power

(Image credit: UBS)
Dan Burrows
Contributing Writer, Kiplinger.com