Nike (NKE) stock plunged more than 17% out of the gate Friday after the footwear and apparel giant reported revenue for its fiscal fourth quarter that fell short of estimates and reduced its sales outlook for fiscal 2025.
In the three months ended May 31, Nike's revenue decreased 2% year-over-year to $12.6 billion, which included an 18.1% decline in sales of its Converse brand. The company's earnings per share (EPS), however, rose 53% to $1.01 from the year-ago period.
"We are taking our near-term challenges head-on, while making continued progress in the areas that matter most to Nike's future – serving the athlete through performance innovation, moving at the pace of the consumer and growing the complete marketplace," Nike CEO John Donahoe said in a statement. "I'm confident that our teams are lining up our competitive advantages to create greater impact for our business."
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Nike's results were mixed compared to analysts' expectations. According to Yahoo Finance, Wall Street was anticipating revenue of $12.8 billion and earnings of 83 cents per share.
"We are driving better balance across our portfolio," Nike Chief Financial Officer Matthew Friend said in a statement. "While we are encouraged by our progress, our fourth quarter results highlighted challenges that have led us to update our fiscal 2025 outlook."
On Nike's conference call, Friend said the company now anticipates revenue in its new fiscal year to be down mid-single digits, with sales in the first half to be down in the high-single digits. The retailer had previously said it expected sales to grow.
Friend added that Nike anticipates first-quarter revenue "to be down approximately 10%," reflecting "more aggressive actions in managing our classic footwear franchises, continuing challenges on Nike Digital, muted wholesale order books with newness not yet at scale, a softer outlook in greater China, and a number of quarter-specific timing factors."
Is Nike stock a buy, sell or hold?
Even though Nike is one of the worst Dow Jones stocks so far this year, down 33% at last check, Wall Street remains bullish. According to S&P Global Market Intelligence, the average analyst target price for NKE is $102.34, representing implied upside of more than 30% to current levels. Additionally, the consensus recommendation is Buy.
However, these price targets may be revised lower in the days and weeks ahead following the weak earnings release and reduced outlook.
Financial service firm Wedbush was one of the first outfits to revise their price target on the blue chip stock, maintaining its Outperform rating (equivalent to a Buy) but lowering its price target to $97 from $115.
"NKE's fourth-quarter print was very choppy, and the challenges facing the company are clearly more impactful than we (or management) expected," Wedbush analyst Tom Nikic said in a note this morning. "We doubt many investors will view this as a 'buy the pullback' event, and we think NKE shares are headed for a stay in the proverbial penalty box until new product innovations actually start to manifest themselves and management regains investor trust."
Nikic adds that he believes Nike will "eventually 'figure it out,'" but his "conviction thesis has certainly taken a hit.
Wedbush's $97 price target still represents implied upside of over 27% to current levels.
Related Content
-
A Modern Guide to Money Etiquette: Gifts, Tips, Splitting Bills and MoreWhat is modern money etiquette? The customs for splitting a restaurant check, purchasing a wedding gift, tipping and more have evolved. These guidelines can help.
-
Want to Give Money to Your Adult Children? 10 Things You Should KnowIt’s less taxing to give money to your adult children than you might think. A good plan can help you avoid certain pitfalls — and drama.
-
Potential Ripple Effects of Taxing Unrealized Capital GainsThe proposed tax on unrealized gains would be limited to those with a net worth above $100 million, but some see a broad impact on markets and businesses.
-
Succession Musts: Thoughtful Planning and Frank DiscussionsWhen it comes to passing on the family business, you don't want anyone to be surprised about who will control or inherit the business after the owner's death.
-
How to Navigate Finances as a Blended FamilyIf you’re planning to become part of a blended family, consider these financial issues as you and your spouse start a new life.
-
Here's How to Find Your Way Out of the Inherited IRA MazeTo navigate complex rules on inherited IRAs and RMDs, start by breaking down key terms and common scenarios. A clearer picture of your next steps will emerge.
-
Stock Market Today: Stocks Rally on Strong Netflix EarningsMega-cap tech leads the charge as markets rise for a sixth straight week.
-
Why American Express Earnings Have the Dow Stock LowerAmerican Express is the worst Dow Jones stock Friday after the payments giant reported a top-line miss in its third quarter. Here's what you need to know.
-
CVS Stock Falls After Karen Lynch Ouster: What to KnowCVS stock is lower Friday after the embattled healthcare company said Karen Lynch is out as CEO, effective immediately
-
Netflix Stock Jumps to the Top of the S&P 500 After Earnings. Here's WhyNetflix stock is spiking Friday after the streaming giant beat third-quarter expectations and gave an upbeat fourth-quarter outlook.
