Kroger’s Q2 Sales Slide Amid Challenging Environment

More personalized offers help Kroger shoppers stretch their budgets, CEO says.

carrots, broccoli, and other groceries in sacks
(Image credit: Getty Images)

Kroger (KR) fell short of Wall Street's second-quarter revenue expectations, citing a challenging environment for consumers as they face reduced federal benefits, inflation and higher interest rates.

"The strength and diversity of Kroger's business model is delivering consistent results in what remains a challenged environment,” Kroger CEO Rodney McMullen said in a statement. “By investing in price and providing more personalized offers, we are helping customers stretch their budgets and manage the ongoing effects of reduced government benefits, inflation and higher interest rates.”

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Joey Solitro
Contributor

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.