6 Contrarian Stock Picks With Tons of Upside

These companies are out of favor for one reason or another, but they could pay off for patient investors.

Several arrows all pointing in the same direction, with a single arrow breaking away from the pack
(Image credit: Getty Images)

When the stock market is hitting new highs and even the laggards are rising, what’s a contrarian investor to do?

Contrarian investing centers on buying segments of the market that are currently out of favor, and since late 2020, the investments that had been unloved – value-priced stocks, shares in small and midsize companies, and even foreign firms – have soared in price.


Returns and data are as of Jan. 8.

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Nellie S. Huang
Senior Associate Editor, Kiplinger's Personal Finance

Nellie joined Kiplinger in August 2011 after a seven-year stint in Hong Kong. There, she worked for the Wall Street Journal Asia, where as lifestyle editor, she launched and edited Scene Asia, an online guide to food, wine, entertainment and the arts in Asia. Prior to that, she was an editor at Weekend Journal, the Friday lifestyle section of the Wall Street Journal Asia. Kiplinger isn't Nellie's first foray into personal finance: She has also worked at SmartMoney (rising from fact-checker to senior writer), and she was a senior editor at Money.