Gen Z Investors Start Surprisingly Early, Prefer Crypto to Stocks

A new study on Gen Z investors reveals a combination of digital native behavior and personal touches.

Gen Z Investor reading
(Image credit: Getty Images)

As the youngest generation of investors, Gen Z have developed their own unique approach to investing education and management. A new joint study from The Financial Industry Regulatory Authority (FINRA) and CFA Institute reveals a nuanced investing picture that defies generational stereotypes.

Gen Z blends digital-first investing with family input

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Ben Demers
Audience Engagement Manager,

Ben Demers manages digital content and engagement at Kiplinger, informing readers through a range of personal finance articles, e-newsletters, social media, syndicated content, and videos. He is passionate about helping people lead their best lives through sound financial behavior, particularly saving money at home and avoiding scams and identity theft. Ben graduated with an M.P.S. from Georgetown University and a B.A. from Vassar College. He joined Kiplinger in May 2017.