Deal Hunters May Be Disappointed This Holiday Season

Shoppers will find only modest discounts this holiday season.

Frank Badillo is a senior economist with consulting firm Kantar Retail.

What’s the outlook for holiday sales? Black Friday and Cyber Monday are more important this year for price-sensitive consumers, but people could be hard-pressed to find the same great deals they found last year. We expect weaker spending for the holidays overall because of the turmoil in the stock market and economic uncertainty. Holiday sales will likely increase at only half of last year’s 5.5% growth rate.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

To continue reading this article
please register for free

This is different from signing in to your print subscription

Why am I seeing this? Find out more here

Jennifer Schonberger
Staff Writer, Kiplinger's Personal Finance