Deal Hunters May Be Disappointed This Holiday Season

Shoppers will find only modest discounts this holiday season.

Frank Badillo is a senior economist with consulting firm Kantar Retail.

What’s the outlook for holiday sales? Black Friday and Cyber Monday are more important this year for price-sensitive consumers, but people could be hard-pressed to find the same great deals they found last year. We expect weaker spending for the holidays overall because of the turmoil in the stock market and economic uncertainty. Holiday sales will likely increase at only half of last year’s 5.5% growth rate.

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Jennifer Schonberger
Staff Writer, Kiplinger's Personal Finance