6 Things You Must Know About Valentine's Day Gifts

Here's how to pick the right present for your sweetheart.

Valentine's Day
(Image credit: Getty Images/iStockphoto)

1. Gender matters.

Gift givers planned to spend an average of $134 on Valentine’s Day last year, with men saying that they would spend nearly twice as much as women. Greeting cards and candy were the most popular gifts, and roughly one-third of lovebirds (skewing heavily male) said they would buy flowers.

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Contributing Writer, Kiplinger's Personal Finance
Carolyn Bigda has been writing about personal finance for more than nine years. Previously, she wrote for Money, and is a regular contributor to the Chicago Tribune.