Should You Invest in the Dogs of the Dow Stocks?

These temporarily out-of-favor stocks can deliver both strong dividend payouts and share-price appreciation in the year ahead.

Senior African American couple meeting with female financial adviser reviewing report
(Image credit: kali9)

As an investment strategy, what could be simpler? At the beginning of each year, invest equal amounts in the 10 highest-yielding of the 30 companies in the Dow Jones industrial average. Then sit back, collect your fat dividends, and watch the stock prices of these major American corporations rise, as other investors discover that those high yields were based not just on sweet dividend payouts but on their unfairly depressed prices.

That’s the theory, anyway, behind the Dogs of the Dow.

It doesn’t always work to deliver market-beating performance, but in the first 11 months of 2016, the year’s pack produced price gains of 15%—plus an average dividend yield of nearly 4%. And that was before the “Trump rally” drove the stock market to record highs. Over the same period, Standard & Poor’s 500-stock index produced a total return, including dividends, of 9.8%. (In 2015, the Dogs dug out a 2.6% total return compared with just 1.4% for the S&P.) Half of the 2016 group—Chevron, Coca-Cola, ExxonMobil, Procter & Gamble and Wal-Mart—are “dividend aristocrats,” an accolade earned by increasing dividend payments for at least 25 straight years.

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The 2016 Dogs are presented in the table below and, as the year drew near a close, it appeared the 2017 class will be very similar.

(Image credit: iStockphoto)

“That constancy is a good thing because it doesn’t alter the leadership of the pack, mainly energy and heavy industry (Exxon, Chevron, Caterpillar) and consumer stuff (Verizon, Coke, Procter & Gamble),” says Jeffrey Kosnett, editor of Kiplinger’s Investing for Income, a monthly sister newsletter devoted to helping subscribers capture the highest cash yields on their investments. “If we get higher incomes and more jobs, and oil and gas activity keeps perking up as we expect, more than half of the Dogs will be front and center.”

Kosnett says the oil-and-gas recovery and strong consumer spending were keys to the Dogs of the Dow’s success in 2016. “This year’s big winner is Caterpillar,” he points out, “with a return of 46.1% through December 1.”

You can find a kennel full of information on the stocks and the strategy at the Dogs of the Dow website, including the composition of the 2017 pack as soon as it is determined and daily pricing and yields.

Investing in the Dogs involves paying commissions on each trade, not only when you initiate your investment but, if you follow the methodology, when you rebalance each year. You’ll sell to realize profits on shares that have been kicked out of the group, often because prices have risen so much that yields no longer make the top 10 list. Because the strategy calls for an equal amount to be invested in each company at the beginning of the year, you’ll also need to do some buying and selling to reset the 10% level for stocks that stay.

An ETF Alternative

You can buy a package of shares that follows a similar recipe for finding high-yielding undervalued stocks with the exchange-traded fund ALPS Sector Dividend Dogs (symbol SDOG). Rather than restricting its search to the 30 companies in the Dow Jones industrial average, the ETF collects the five highest-yielding stocks in each of the 10 sectors of the S&P 500-stock index—consumer discretionary, energy, health care, telecommunications, etc. This gives you broader diversification but the goal is the same: Use high-dividend yields to spot temporarily out-of-favor stocks.

The ETF produced a total return of 34.2% in 2013 and 15% in 2014. It lost 3.2% in 2015 but roared back with a 23% return during the first 11 months of 2016. The fund has a 0.4% expense ratio.

Kevin McCormally
Chief Content Officer, Kiplinger Washington Editors
McCormally retired in 2018 after more than 40 years at Kiplinger. He joined Kiplinger in 1977 as a reporter specializing in taxes, retirement, credit and other personal finance issues. He is the author and editor of many books, helped develop and improve popular tax-preparation software programs, and has written and appeared in several educational videos. In 2005, he was named Editorial Director of The Kiplinger Washington Editors, responsible for overseeing all of our publications and Web site. At the time, Editor in Chief Knight Kiplinger called McCormally "the watchdog of editorial quality, integrity and fairness in all that we do." In 2015, Kevin was named Chief Content Officer and Senior Vice President.