Selling Your Home? Set the Right Price

When selling your home, don't overprice, or you'll scare away prospective buyers.

Two home for sale signs, one sign has a banner that says sold.
(Image credit: Getty Images)

To set the right price on a home, you should combine an objective evaluation of your property with a realistic assessment of market conditions. In good markets and bad, you are more likely to benefit by determining the fair market value (FMV) and sticking close to it than if you set an unrealistic price and wait for negative buyer response to reevaluate. 

Don't overprice

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Donna LeValley
Personal Finance Writer

Donna joined Kiplinger as a personal finance writer in 2023. She spent more than a decade as the contributing editor of J.K.Lasser's Your Income Tax Guide and edited state specific legal treatises at ALM Media. She has shared her expertise as a guest on Bloomberg, CNN, Fox, NPR, CNBC and many other media outlets around the nation.