Eastman Kodak: Even a Skinny Elephant Can't Dance
A streamlining plan will make this former film giant leaner, but it’s not likely to make the stock sing.
Famed Legg Mason fund manager Bill Miller is known for his daring contrarian picks. With impressive reliability, he finds diamonds not just in the rough, but in the rainforest. One of his favorite out-of-favor stocks is Eastman Kodak. Miller told us recently that Kodak's cut-to-the bone restructuring and its new inkjet printer products will double the stock price of the former film giant. The word "former" applies to both "film" and "giant." Film is a buggy-whip technology, and Kodak's payroll will shrink to less than 30,000 by the end of the year. That's half of what it was three years ago, and a fraction of its 145,000 peak in the late 1980s.
Full disclosure: Nobody wishes Kodak well more than I do. I worked for 12 years as a business reporter and editor for the daily newspaper in Rochester, N.Y., Kodak's hometown. While I tried to remain impartial, I couldn't help but root for a company that meant so much to the community where I lived and where many of my friends worked.
But with all due respect, I think Bill Miller has it wrong. In 1986, former Kodak chairman Walter Fallon famously wondered, "Can the Rochester elephant be made to dance?" The answer, more than 20 years later, is "not yet." The company has repeatedly promised that downsizing and new products would result in dramatic turnarounds, but it has yet to pull one off.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Kodak has always employed the best and the brightest, says William Patalon, a financial journalist who covered Kodak for years. But a "stultifying" culture made it "incapable of being nimble and flexible," Patalon says. He recalls how it couldn't get single-use cameras to market fast enough to beat the competition, and wound up playing catch up. And now, he points out, its strong share of the digital camera market is slipping.
The company promises that things will be different this time, but Kodak has said the same so often in the past that it's hard to take the latest assurances seriously. On March 14, Kodak announced that it was giving the responsibility of cutting costs to the heads of its two biggest divisions. So streamlining will again become a priority, and streamlining has always distracted the company from growth and innovation.
Kodak is still sluggish at getting products to market in a timely manner. It’s been promising it would break into the inkjet printer market for more than three years and just introduced its first three models on March 13. So the company may be skinnier, but it still has a trunk and tusks.
The strategy for these new products is simple. Kodak printers will cost a bit more than high-end printers sold by market leader Hewlett Packard, but its cartridges will cost $10 to $15 -- about half the price of HP's products. Credit Suisse analyst Rob Semple says that the small number of Kodak's products and limited distribution make success of its printers "an uphill battle."
I’ll add that if Kodak seriously starts cutting into rivals' cartridge business, HP and Lexmark will cut their prices or find some other way to fight back.
Investors need to recognize that Kodak's foray into inkjet printers is a bet-the-farm gamble. Kodak said in January that it's selling its health-imaging unit to Onex for up to $2.55 billion – so Kodak will live or die on digital imaging. Analysts don't think the odds are good. Kodak's stock (symbol EK) closed March 17 at $23.04, up 0.88% for the day. At that price, it sells for 22 times the $1.05 per share that analysts, on average, expect the company to earn next year. That's a healthy multiple for a not-so-healthy company.
So unless you like long shots, or are holding on for sentimental reasons, sell your Kodak stock. But the next printer I buy will have a Kodak logo on it. I hope it will be the first of many, not a memento.
To continue reading this article
please register for free
This is different from signing in to your print subscription
Why am I seeing this? Find out more here
-
Stock Market Today: Stocks Pop Then Drop After Fed Meeting
Stocks went on a roller-coaster ride after Fed Chair Powell said interest rates were likely at a sufficiently restrictive level.
By Karee Venema Published
-
Fed Holds Rates Steady at 23-Year High: What the Experts Are Saying
Federal Reserve The Federal Reserve struck a dovish pose even as it kept interest rates unchanged for a sixth straight meeting.
By Dan Burrows Published
-
Stock Market Today: Stocks Pop Then Drop After Fed Meeting
Stocks went on a roller-coaster ride after Fed Chair Powell said interest rates were likely at a sufficiently restrictive level.
By Karee Venema Published
-
Fed Holds Rates Steady at 23-Year High: What the Experts Are Saying
Federal Reserve The Federal Reserve struck a dovish pose even as it kept interest rates unchanged for a sixth straight meeting.
By Dan Burrows Published
-
Stock Market Today: Stocks Sell Off Ahead of Fed Decision
Stocks sold off sharply Tuesday as anxiety set in ahead of Wednesday's policy statement from the Federal Reserve.
By Karee Venema Published
-
Stock Market Today: Markets Post Broad-Based Gains Thanks to Mega-Cap Tech
Stocks get help from a couple of laggard Magnificent 7 stocks.
By Dan Burrows Published
-
Stock Market Today: Markets Soar Amid Strong Earnings for Big Tech
Equities ended the week on an up note thanks to some of the market's biggest names.
By Dan Burrows Published
-
Stock Market Today: Markets Tumble Amid Slower Economic Growth and Rising Prices
Disappointing readings on GDP and inflation helped tank equities.
By Dan Burrows Published
-
Stock Market Today: Stocks Run Out of Steam Ahead of Meta Earnings
The Dow Jones Industrial Average snapped a four-day winning streak after Boeing's first-quarter results.
By Karee Venema Published
-
Stock Market Today: Nasdaq Soars Ahead of Tesla Earnings
The EV stock rose nearly 2% ahead of its highly anticipated Q1 earnings report, due after tonight's close.
By Karee Venema Published