The Importance of a Road Map in Reaching Our Financial Goals
Goal-Based Investing is all about knowing where you are in relation to your destination.

One of my favorite movies is Vacation, starring Chevy Chase as Clark Griswold. The story concept is quite simple. Clark has a goal in mind and drives his family to Walley World from Chicago to see a bit of America along the way. A quiet cross-country drive would not make for an entertaining movie, so the family encounters outrageous obstacles and problems along the way.
Throughout the movie Clark is determined to reach his goal no matter what unfolds. It’s the same mental perseverance we all need when we create a financial goal. When we are caught up in the moment and distracted by personal or world crises (such as crashing your family truckster in the desert), it is easy to lose sight of the big picture. This is where financial professionals or investment management tools can help you make the necessary course corrections and adjustments along the way.
When we think of goal-based investing, it begins with determining if this is a long-term or short-term objective. The strategies underneath should be quite different, and many make this mistake when they use a single allocation and risk tolerance across all of their investment plans. Risk tolerance is a measure of how much volatility or market movement one might be comfortable with. As a guideline, the shorter the time until reaching the goal, usually the more conservative the portfolio.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Longer-term goals might be education planning or retirement. It may be 15 years or more before needing access to these funds. Shorter-term goals could be things like saving for the down payment on a home, a family vacation, or a new car. Typically these are targets of five years or less. The shorter the duration, the more a single event in the financial markets could have a major effect on your plan.
Ideally you would start with an initial amount to invest, a monthly contribution, and the time in the future when you will withdraw the funds for your goal. Having an online tool, or a trusted professional, to track progress is very important.
In its simplest form, you should know if your plan is on track “green”, or off track “red." When it turns “red” because of a market event, you will be alerted. If it is a short-term goal, you will likely be presented with three simple options to get back on track:
- Add more money to the account or increase the monthly contribution
- Extend the time until the funds will be withdrawn
- Scale back the goal
Your adviser, or planning tool, should be able to run through scenarios indicating the best option for you and the right mix of these three choices to get you back into the “green” taking into consideration your risk tolerance specifically implemented for this plan. The opposite may also happen when better-than-expected returns boost your chances of hitting your goal early. In that instance you might make changes allowing you to reduce monthly contributions or scale back the risk.
What gets in the way? Most often it’s ourselves. We get distracted by noise from the news media, a comment from one of our neighbors, or overanalyzing the underlying investments. Take a look at your current portfolios and ask yourself if you have identified a specific goal for each one, or if all of your investments are grouped into one account. It will be an exercise well worth it should anything unexpected happen along your journey. Working with an objective financial professional can help keep us headed in the right direction and correct course as needed.
This summer if you are heading out on vacation, no doubt you have planned ahead. Think of the level of detail that went into booking rooms, buying tickets, or bad weather contingencies. Hopefully the park will be open when you get there, whether it’s Walley World, Disney World, in Paris or near the Grand Canyon. Shouldn’t your money receive that same sort of planning and attention?
Kevin Kaplan is a partner at Silicon Hills Wealth Management in Austin, Texas. He is passionate about photography, travel, pizza and live music.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

-
Small Businesses Are Racing to Use AI
The Kiplinger Letter Spurred on by competitive pressures, small businesses are racing to adopt AI. A recent snapshot shows the technology’s day-to-day uses.
-
The Me-First Rule of Retirement Spending
Follow the 'Me-First" rule and you won't have to worry about running out of money when the stock market goes south.
-
I'm a Financial Planner: Could Partial Retirement Be the Right Move for You?
Many Americans close to retirement are questioning whether they should take the full leap into retirement or continue to work part-time.
-
From Mortgages to Taxes to Estates: How to Prepare for Falling Interest Rates
As speculation grows that the Federal Reserve will soon start lowering interest rates, now is a good time to review your financial plans for housing, estate, taxes, investing and retirement to make the most of potential changes.
-
This Is How Lottery Winners Build Lasting Legacies, From a Financial Professional
Winning a massive lottery jackpot, like the recent $1.4 billion Powerball, requires seeking immediate legal and financial counsel, protecting your identity and winnings and planning your legacy.
-
I'm an Investment Strategist: This Is How the Fed's Next Rate Move Could Impact Your Wallet
Interest rate cuts might be coming, which could affect everything from your credit card debt to your mortgage. It's smart to prepare now — here's how.
-
I'm a Retirement Planner: These Are Three Common Tax Mistakes You Could Be Making With Your Investments
Don't pay more tax on your investments than you need to. You can keep more money in your pocket (or for retirement) by avoiding these three common mistakes.
-
Want to Shave 10 Hours Off Your Workweek? A Startup Expert Shows How AI Can Help
Artificial intelligence is overhauling how companies operate, freeing up entrepreneurs and their workers to skip the menial stuff and get down to business.
-
Four Clever and Tax-Efficient Ways to Ditch Concentrated Stock Holdings, From a Financial Planner
Holding too much of one company's stock can put your financial future at risk. Here are four ways you can strategically unwind such positions without triggering a massive tax bill.
-
Beyond Banking: How Credit Unions Serve Their Communities
Credit unions differentiate themselves from traditional banks by operating as member-owned financial cooperatives focused on community support and service rather than shareholder profit.