Gift Cards: A Better Deal Now

New rules make them more appealing for recipients.

Gift cards have always seemed like a good idea for those of us who didn't know what to give a friend or relative for a birthday or holiday. But the recipient didn't always get such a good deal when the gift card didn't hold its value very long.

But new rules make gift cards purchased on or after August 22 more appealing. The Credit Card Accountability Responsibility and Disclosure (CARD) Act requires balances on all merchant and general gift cards, such as a Visa gift card, to remain valid for five years. Money added to the card must also be good for five years. If the actual card expires before then, you can get your balance transfered to a new card at no cost.

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Cameron Huddleston
Former Online Editor, Kiplinger.com

Award-winning journalist, speaker, family finance expert, and author of Mom and Dad, We Need to Talk.

Cameron Huddleston wrote the daily "Kip Tips" column for Kiplinger.com. She joined Kiplinger in 2001 after graduating from American University with an MA in economic journalism.