In 2025, it is estimated that Texas will have a population of approximately 31.83 to 32.46 million. The Texas Demographic Center projects 31.9 million for 2025, while other sources like World Population Review estimate 31.885 million. If these numbers are accurate, that equals a 1.58% growth from 2024's 31.39 million.
Between 2023 and 2024, more than 47,000 people moved to the Lone Star State. But even more impressive, the population of Texas has increased by more than 20% since 2010, and new residents are coming in droves to take advantage of Texas's lack of personal income tax, diverse job market, affordable cost of living and rent prices.
In 2024, Texas added 562,941 residents overall, according to estimates by the U.S. Census Bureau Population Estimates Program and the Texas Demographic Center. This influx of people may be due to high-paying jobs in technology, energy, and manufacturing, and the state's comparatively low cost of living.
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There are also other reasons for this inclination to move to Texas. For example, Kiplinger took a look at the Ten Tax-Friendly States for Retirees and found that Texas was the 10th most tax-friendly state for retirees, largely because the state has no income tax.
And, as someone who grew up in San Antonio, Texas, and now lives in New York City, one of my favorite things to do when returning home to visit family is gawk at the grocery store prices, although over the past several months, I have noticed a dramatic increase. Still, I love loading up a grocery cart at a leisurely pace (shoutout to H-E-B) and finding that the total cost for the next few weeks of food is only a little over $200. I take my credit card out first every time and treat my mom because it's somehow less than one or two nights out of drinks with my friends, and I simply can't get over it.
However, long-time Texas residents will tell you it's not as affordable as it used to be, as even Texas has dealt with the rising cost of food, rent and more. But compared to the rest of America, living there is still a pretty sweet deal.
Here are some of the most bustling and most affordable cities in Texas to consider if you're making a move. Just make sure you can take the heat.
*Population data is from the U.S. Census Bureau, cost of living is from Best Places, median home price comes from Realtor.com, average home values are from Zillow and average rent is from Rent Cafe.
If you want to live in a culture hub, try San Antonio
- Population: 1,532,653
- Cost of living 91.3% (8.7% lower than the US average)
- Median listing home price: $259,978
- Average home value: $257,632
- Average monthly rent: $1,695
I had to start with my hometown first. If you like city life with all it has to offer in terms of entertainment, activities, and culture, but still like the idea of suburban living, San Antonio is a great option.
Mexican culture is ever-present and ingrained into the top-rated public schools. Six Flags Fiesta Texas and SeaWorld San Antonio (where I used to work as a singer!) are open year-round for summer activities and holiday-themed shows.
The bustling downtown area has undergone renovation and expansions over the last 10 years, including the renovation of the Pearl historic district, which is now home to restaurants, retail spaces, bars and breweries.
On the first Friday of every month, the downtown area hosts the city's First Friday celebration downtown, which includes live music, vendors, food stands, and much more.
If you want space for land, suburban life and slow, family-oriented living, try Waco
- Population: 146,241
- Cost of living 83.4 (16.6% lower than the US average)
- Median listing home price: $372,500
- Average home value: $207,589
- Average rent: $1,495
Waco may be the town that Chip and Joana Gaines made famous by renovating homes, but the housing prices in this central Texas town are still well below the national average, with the average home value of just $208,800.
Waco is a college town, home to the Baylor Bears, but its sprawling suburban areas and top-notch school districts make it perfect for young families. And back to Chip and Joana: their Magnolia Market is home to restaurants, shops, and even creative workshops where you can test your skills in cooking, floral design, and even vintage clothing curation. It's located in a once-abandoned part of town and now serves as a cultural hub for Waco residents.
Waco is also home to many parks and lush outdoor spaces, including the Waco Suspension Bridge park. Check out a bit of Waco history at the Dr. Pepper Museum.
If you want affordable, more simple living, try McAllen, Texas
- Population: 147,989
- Cost of living 76.5 (23.5% lower than the US average)
- Median listing home price: $260,830
- Average home value: $227,295
- Average rent: $1,200
I grew up visiting my grandparents in McAllen, and my mom lives here today, so I visit a few times a year. I don't recommend flying from NYC to McAllen because it's nearly impossible to find a round-trip ticket for under $450, but you can avoid the problem by moving there permanently.
McAllen has a slower pace of life, absolutely defined by Mexican culture, since it's a small border town located in South Texas. McAllen routinely makes the top of rental lists that tout it as the most bang for your buck per square foot. You can get 1,471 square feet of space for about $1,800.
The summer has seen a severe heat wave, with temperatures consistently reaching above 100 degrees, but the good news is you can cool off by taking a 45-minute to hour-long drive to South Padre Island, one of the most popular vacation destinations in the country, and still a top Spring Break hub in 2025.
One of my favorite things to do when visiting South Padre Island, besides swimming in the gorgeous beaches, is visiting the Sea Turtle, Inc., a non-profit sea turtle rescue center where you can feed the turtles, donate, and see the rehabilitation process.
If you want affordable urban living with country perks, try Austin
- Population: 984,567
- Cost of living 129.1 (29.1% higher than the US average)
- Median listing home price: $422,000
- Average home value: $518,840
- Average rent: $1,720
Although the cost of living in Austin, Texas, is above the national average, rent prices are still pretty affordable, compared to other major cities across the U.S., at just over $1,700 per month. Austin, the state's capital, is just an hour's drive north of San Antonio and is adjacent to the popular college town of San Marcos. Of course, it's a popular college town in its own right, as it's home to the University of Texas, which comes in at 30th place (up from 32nd in 2024) for national universities in the U.S., according to U.S. News and World Report, Best Colleges for 2025.
Austin residents may complain about traffic from time to time, but the expansive food culture certainly makes up for it. Visit its hub of food trucks lined up on South First Street to indulge in everything from cupcakes to ribs.
The music scene in Austin also rivals Nashville, as it's home to South by Southwest, one of the first music festivals in the state, founded in 1987.
If you need a break from the bustling city life, head over to Lake Travis, which is less than a 45-minute drive, known for its boating, swimming, camping, and even scuba diving. Barton Springs pool is a natural swimming pool located right in the city where you can cool off, relax, and unwind from the hustle and bustle of daily life.
If you want classic Texas vibes, try Amarillo
- Population: 200,371
- Cost of living 73.6 (6.4% lower than the US average)
- Median listing home price: $193,956
- Average home value: $188,500
- Average rent: $1,620
When outsiders think of Texas, they think of cowboys, cattle and big steaks. And, if they're in Amarillo, they'd be right. Amarillo is located in the Panhandle, and for non-Texas folk, that means the top rectangle portion. (Get it? All of Texas is frying pan-shaped, and that's the handle).
This city is home to ranches, desert land, and Texas-sized attractions. Amarillo hosts the nation's second-largest canyon, known as Palo Duro Canyon Park. Palo Duro boasts 30,000 acres and 15,000 acres of trails to hike with Instagrammable views that rival Moab, Utah. It's the perfect backyard retreat for outdoor enthusiasts.
Amarillo also has a bustling arts scene. Cadillac Ranch features 10 Cadillac cars buried into the ground, so they sit vertically, and visitors can spray paint the cars as they wish to add their personal touch.
Restaurants like The Big Texan Steakhouse provide everything you'd ever want from cowboy Texas livin', like a 72-ounce steak portion that's free if you can slug it down in one sitting. Hats off to you if you can.
If you want a beach town oasis, try Corpus Christi
- Population: 318,168
- Cost of living: 83.5 (16.5% lower than the US average)
- Median listing home price: 210,500
- Average home value: $215,604
- Average rent: $2,020
Corpus Christi is not just the birthplace of legendary Tejana singer Selena; it's also a bustling metropolitan area-meets-beach town, and it's the perfect place to settle down if you can't live without the water. And with an average rent of just over $1,300, you can live like you're on vacation every day, without the vacation prices.
Seafood, of course, reigns supreme, and activities like surfing, kayaking, and fishing take up the residents' time when they're not at the famous waterpark Hurricane Alley (that costs just $25 on the weekend to enter) or checking out the arts and music scene by catching a show at the Harbor Playhouse Community Theater.
Of course, Selena's influence is everywhere, notably at the Selena Memorial and statue located beach-side and the Selena Museum that showcases the late singer's awards, costumes, and more.
If you're looking to meet people, try Houston
- Population: 2,293,288
- Cost of living: 96.9 (3.1% lower than the US average)
- Median listing home price: $247,900
- Average home value: $265,900
- Average rent: $2,310
The average age of Houston residents is 33.5, so if you're young and single, looking to expand your group of friends, or just want a larger community, Houston is a great place to live.
Metro Houston’s unemployment rate was 3.9% in April 2025, down from 4.2% in March. The national average is 4.2%, and the unemployment rate for all of Texas is 4.1%. That means unemployment is a bit lower in Houston than in surrounding areas.
Houston is also one of the most diverse cities in America, which lends itself to its arts and museum scene. Just a few festivals the city is known for? The Bayou City Art Festival, Houston Auto Show, Houston Fashion Week, Houston Gay Pride Parade, and of course, the Houston Livestock Show and Rodeo. You'll never be bored if you move to Houston.
If you want a mix of classic and modern, try El Paso
- Population: 676,395
- Cost of living: 81.9 (18.1% lower than the US average)
- Median listing home price: $195,600
- Average home value: $225,000
- Average rent: $1,810
El Paso sits on the Rio Grande across the Mexico–United States border from Ciudad Juárez, Mexico. The city comes in at #32 as one of the best places to live in Texas by U.S. News and World Report, 2025-2026, and attracts a wide variety of visitors each year to the many cultural and recreational offerings, such as the Hueco Rock Rodeo. Be sure to bring your wide-brimmed Stetson!
El Paso's rich Mexican heritage is found in its local restaurants and the sombrero-shaped Abraham Chavez Theatre. You can indulge in the local arts scene by visiting the El Paso Museum of Art or the Plaza Theatre, or hike one of dozens of trails, such as the El Paso Mission Trail.
The University of Texas at El Paso is the city's primary university. It attracts a wide range of students from across the country and has one of the lowest out-of-pocket costs of any U.S. research university in the U.S.
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