United Airlines Aims To Speed Boarding Time With New Method

United Airlines said it can cut boarding time by allowing economy window seat passengers to board first.

A young girl sleeps comfortable in an airplane seat.
(Image credit: Getty Images)

United Airlines plans to use a new boarding method aimed at reducing total boarding time, the airline said in an employee memo.

Starting October 26 under the plan, dubbed window-middle-aisle (WILMA), passengers in United’s economy boarding Group 4 with window seats will board first, followed by those with middle seats to be followed by passengers with aisle seats, according to the memo, which was shared with Kiplinger.

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Joey Solitro

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.