How Much Would You Pay for Your Own Row of Seats on a Plane?

Frontier is the latest airline to offer the option to have an empty seat next to you.

A row of seats on an airplane.
(Image credit: Getty Images)

Frontier Airlines announced this month a new seating option, UpFront Plus, where you can pay to have the middle seat next to you be empty, whether you're in the window or aisle. It's just the latest in a unique way to offer more space, at a price, for air travelers. 

We all know the value of an empty middle seat. It's one of those free gifts you rarely get while flying, especially these days when it feels like every amenity is an add-on you'll be charged for, even if you're using a travel website to save money. Frontier's UpFront Plus is playing to that hopefulness, hoping it'll be enough for you to pay. 

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Alexandra Svokos
Senior Digital Editor

Alexandra Svokos is the senior digital editor of Kiplinger. She holds an MBA from NYU Stern in finance and management and a BA in economics and creative writing from Columbia University. Alexandra has a decade of experience in journalism and previously served as the senior editor of digital for ABC News, where she directed daily news coverage across topics through major events of the early 2020s for the network's website, including stock market trends, the remote and return-to-work revolutions, and the national economy. Before that, she pioneered politics and election coverage for Elite Daily and went on to serve as the senior news editor for that group. 

Alexandra was recognized with an "Up & Comer" award at the 2018 Folio: Top Women in Media awards, and she was asked twice by the Nieman Journalism Lab to contribute to their annual journalism predictions feature. She has also been asked to speak on panels and give presentations on the future of media and on business and media, including by the Center for Communication and Twipe.