T-Mobile Walks Back Plan to Switch Users to Pricier Plans

Immediate customer backlash led T-Mobile to change course on planned price increases.

Woman holding a mobile phone looking annoyed
(Image credit: Getty Images)

T-Mobile will not move forward with plans to switch certain customers from older unlimited plans to newer, more expensive ones, following a major backlash from customers, Mike Sievert said during the company’s third-quarter earnings call.

An October 10 article in The Mobile Report (TMR) revealed that the plan was to force users of older unlimited cell phone plans to one of the company’s newer plans. The “forced plan migration” would have resulted in a monthly increase of about $10 per line, or $5 per line if those users sign up for AutoPay, TMR reported. The new rates were set to begin in November billing cycles unless the user called T-Mobile’s Customer Care support line to opt out, it added.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

To continue reading this article
please register for free

This is different from signing in to your print subscription

Why am I seeing this? Find out more here

Joey Solitro

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.