Discovery Plus Hikes Prices. Will Netflix Follow?

Discovery joins Amazon Prime Video, Disney and other streamers in boosting prices. Rumor has it that Netflix is lining up to be next.

Arm with remote control pointed at TV.
(Image credit: Getty Images)

Warner Bros. Discovery hiked the price this week for its Discovery Plus ad-free monthly subscription in the U.S. to $8.99, from $6.99, but kept its monthly "ad-light" subscription fee unchanged at $4.99. 

In Canada, a new Discovery Plus ad-free monthly subscription also rose to $8.99 CAD, from $6.99 CAD, and the new ad-lite rate increased to $5.99 CAD, from $4.99 CAD.

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Joey Solitro

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.