Best Gift Cards of 2023

A new WalletHub study compares the 50 most popular gift card options across five major categories

illustration of someone giving a gift card
(Image credit: Getty Images)

If you’re like many shoppers, you may have asked: Is giving a gift card okay, or does it show a lack of effort and imagination? It turns out that gift cards can be a great choice. In fact, gift cards are the most popular present for the 17th consecutive year in 2023. 

Gift cards are also great if you're in a tight spot and need a present quickly. WalletHub compared 50 of the most popular options across five major categories. 

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Gift CardWalletHub Score*Popularity RankShipping/Purchase FeesAverage Buyer DiscountAverage Resale ValueRetailer Rating
Starbucks Gift Card704$05%$783
Sephora Gift Card606$03%$812.5
Target Gift Card60 3$04%$803
Disney Gift Card565$02%$822
Chick-fil-A Gift Card5510$0N/A$812.5
iTunes Gift Card559$04%$803
Fandango Gift Card5214$211.5%$721
Visa Gift Card511$6N/A$882
eBay Gift Card518$01%$852
Home Depot Gift Card5112$03%$863

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Kathryn Pomroy

For the past 18+ years, Kathryn has highlighted the humanity in personal finance by shaping stories that identify the opportunities and obstacles in managing a person's finances. All the same, she’ll jump on other equally important topics if needed. Kathryn graduated with a degree in Journalism and lives in Duluth, Minnesota. She joined Kiplinger in 2023 as a contributor.