A Guide to Amazon Prime Day — How to Bag the Best Deals
Your complete guide to Amazon Prime Day — how to find the best deals, maximize savings and decide if it’s worth the hype.
Carla Ayers
Amazon Prime Day 2026 runs from Tuesday, June 23, through Friday, June 26. The four-day event is expected to feature deep discounts on everything from electronics and appliances to household essentials and back-to-school items.
For shoppers looking to save on planned purchases, Prime Day can be a good opportunity to buy at a lower price — provided you know where to look and avoid impulse purchases.
Here's what to know before the sale begins and how to find the best deals.
What is Amazon Prime Day?
Amazon launched Prime Day back in 2015 to mark its 20th birthday, and it’s grown into one of the biggest shopping events of the year. The event is gives Prime members exclusive discounts on thousands of products across categories such as electronics, home goods, clothing and beauty.
To take part, you’ll need an Amazon Prime membership. New shoppers can start with a free 30-day trial, after which the service costs $14.99 per month or $139 annually. Membership can be canceled anytime.
Throughout the four-day event, Amazon will continue adding new deals across a wide range of categories. While some discounts will be available for the entire sale, others may be offered for a limited time or while supplies last, giving shoppers a reason to check back throughout the event.
How to find the best Prime Day deals?
If you’re thinking of taking part in Amazon Prime Days, planning ahead can make all the difference. The most popular items often sell out quickly, and with thousands of deals launching throughout the event, it’s easy to miss out if you don’t know where to look.
Fortunately, Amazon offers several built-in tools and programs to help Prime members get the most out of the sale. These features are designed to make finding discounts easier and more tailored to your needs.
Here’s a breakdown of the best ways to shop smarter during Prime Days and maximize your savings:
AI search with Alexa
Amazon’s AI shopping assistant isa generative AI tool that helps customers make smarter purchasing decisions. You can ask questions in plain language to get personalized, review-based recommendations and product comparisons — whether you’re brainstorming gift ideas or planning a holiday menu.
Amazon invitations
Amazon offers an "invite-only deals" program for select, high-demand items that tend to sell out quickly. Prime members can request an invitation in advance by clicking "Request invite" on the product page.
Not every request is approved, and even with an invite, popular items may sell out. If your request is accepted, Amazon will notify you by email with a link to purchase during the event.
Amazon Lens Live
The Amazon Lens visual search tool lets you find items by taking a photo, while the new Lens Live feature instantly scans products and shows real-time matches in a swipeable carousel with detailed product information.
Deal alerts
Alternatively, you can set up personalized deal alerts based on your recent searches and recently viewed items. During Prime Days, you will receive notifications of any offers available on those items, which will save you from searching through long lists of offers.
Voice and list features
With Alexa+, you can track deals on items in your wish list, cart or saved-for-later section. You can also stay organized by using Lists and the Buy Again feature to keep tabs on frequently purchased items and make reordering simple.
During Prime Day, Amazon offers discounts on thousands of products. Some of these deals, like saving hundreds of dollars on electronics, are worth the membership, while others will not be.
When you're notified of a deal, always double-check to confirm it’s a good one. Google the item you're looking to buy and see if it's the same price or cheaper elsewhere. Remember to factor in the delivery costs.
Free delivery is a famous Amazon Prime benefit, but many other sites also offer free delivery, sometimes after you spend a set amount.
As with any sale, set a budget and stick to it. Large shopping events are designed to encourage quick purchases, and it's easy to spend more than planned when discounts appear to be too good to pass up.
Before adding an item to your cart, consider whether it's something you already intended to buy and compare prices with other retailers to make sure you're getting a genuine deal.
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