DraftKings Is a Top Analyst Pick Ahead of NFL Draft. Here's Why
DraftKings is outperforming in 2024 and analysts think there is more upside for the stock. Here's what you need to know.


DraftKings (DKNG) is up more than 15% in 2024 through April 25, easily outperforming the S&P 500's roughly 6% gain. Analysts are overwhelmingly bullish on the sports betting stock ahead of the NFL draft, which kicks off tonight at 8 pm Eastern time.
Speaking for the bulls is Needham analyst Bernie McTernan, who added DraftKings to his Conviction List on March 27. The analyst maintained his Buy rating and raised his price target to $58 from $54, representing implied upside of about 43% to current levels.
"The market seems to be putting a greater emphasis on growth now, and we believe DKNG has the best growth outlook in our coverage over the next 24 months, especially factoring in valuation and estimated risk-reward," McTernan says. "We are bullish on the potential for near-term market access gains, per capita spending continues to ramp in existing states and DKNG [to] maintain its first or second place position in all states.”
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.

Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
That same day, UBS reiterated its Buy rating and $56 price target on DraftKings' stock, implying upside of about 37% from current levels.
More recently, Susquehanna Financial Group analyst Joseph Stauff called DraftKings a Buy in an April 16 note.
The bullish outlook of these three firms is widely shared across Wall Street. According to S&P Global Market Intelligence, the consensus analyst target price for DraftKings stock is $51.45, representing implied upside of about 26% to current levels. Meanwhile, the consensus recommendation is a Buy.
DraftKings will make an appearance on next week's earnings calendar, disclosing its first-quarter results after the May 2 close. According to Yahoo Finance, analysts, on average, are targeting revenue of $1.1 billion, an increase of 45.7% year-over-year. Its per-share loss is expected to narrow to 28 cents from 87 cents in the year-ago period.
How to watch the NFL draft
The NFL draft may not be an immediate catalyst for the consumer discretionary stock. However, the players chosen this weekend will likely stoke interest in online sports betting once the regular season kicks off in September.
Indeed, in Q4 2023, DraftKings saw revenue spike 68% year-over-year and monthly unique payers jump 37%.
For those interested in seeing which players get picked up this weekend, there are several ways to watch the draft, according to the NFL.
On your TV, you can view it on NFL Network, ABC, ESPN and ESPN Deportes.
If you're watching on a connected TV, smartphone, tablet or other smart device, you can stream it on the NFL Plus app, ABC app, ESPN app or the Streaming En Vivo app.
In international markets, the NFL draft is available on the NFL Game Pass through DAZN.
If you just want to listen, you can do so on SiriusXM, Westwood One Sports or ESPN Radio.
Related Content
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Joey Solitro is a freelance financial journalist at Kiplinger with more than a decade of experience. A longtime equity analyst, Joey has covered a range of industries for media outlets including The Motley Fool, Seeking Alpha, Market Realist, and TipRanks. Joey holds a bachelor's degree in business administration.
-
Boost Your HSA Savings with These Smart and Savvy Moves
Wednesday is National HSA Awareness Day. Health Savings Accounts (HSAs) provide savers with a triple tax benefit and even more if you adopt these strategies.
-
Banks Are Sounding the Alarm About Stablecoins
The Kiplinger Letter The banking industry says stablecoins could have a negative impact on lending.
-
Medicare Open Enrollment: Why You Need to Pay Extra Attention to Part D, From a Financial Adviser
The lowest premium for prescription drug coverage might not actually save you the most money. Make sure you take copays into consideration and do the math.
-
How the One Big Beautiful Bill Will Change Charitable Giving
Taxpayers who don't itemize will be able to take a bigger deduction for donations, which could boost giving. However, high-income donors could see their tax benefits reduced.
-
Stocks Swing in Volatile Session: Stock Market Today
The main indexes fell sharply in early trading on rising China tensions, but rebounded thanks to encouraging bank earnings.
-
A 'Fast, Fair and Friendly' Fail: Farmers Irks Customers With Its Handling of a Data Breach
Farmers Insurance is facing negative attention and lawsuits because of a three-month delay in notifying 1.1 million policyholders about a data breach. Here's what you can do if you're affected.
-
Serving the HNW Market: How Financial Advisers Can Break Through and Deliver Lasting Value
Financial advisers have a significant opportunity to serve high-net-worth clients by elevating their capabilities, delivering comprehensive planning, building diverse teams and prioritizing family wealth education.
-
Don't Just Sell, Connect: How Financial Advisers Can Ignite Their Sales Growth
Avoid complacency and embrace small, consistent improvements to optimize your sales process and results.
-
Dow Adds 587 Points as Stocks Bounce: Stock Market Today
The main indexes rebounded sharply Monday after President Trump took a calmer stance toward China.
-
Are You a Small Business Owner Buckling Under Economic Pressure? Here's How You Can Cope
Significant emotional and financial challenges, including tariff worries, are piling up on small business leaders. Here's how leaders can develop more healthy coping strategies and systems of support.