Sustainable Investing: Making Sense of the Trend That’s Here to Stay

Most Americans want to participate, but are they ready?

A little girl examines a solar panel.
(Image credit: Getty Images)

Sustainable investing has been around for some time, but it is becoming more and more mainstream. The practice of investing your money in companies that adhere to certain principles or policies that align with your personal beliefs, whether it be renewable energy, animal welfare or climate change, is one that is increasingly popular among Americans. This has held true despite the ongoing volatility of the past several years.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

This article was written by and presents the views of our contributing adviser, not the Kiplinger editorial staff. You can check adviser records with the SEC or with FINRA.

To continue reading this article
please register for free

This is different from signing in to your print subscription

Why am I seeing this? Find out more here

Kelly LaVigne, J.D.
Vice President, Advanced Markets, Allianz Life

Kelly LaVigne is vice president of advanced markets for Allianz Life Insurance Co., where he is responsible for the development of programs that assist financial professionals in serving clients with retirement, estate planning and tax-related strategies.