How a Small Business Can Find the Ideal Banking Partner

Your financial institution should provide your business with more than checking and savings accounts. It should have a vested interest in your success, especially during uncertain times.

A businesswoman and businessman smile as they look at a laptop together in an office.
(Image credit: Getty Images)

The economic landscape is increasingly challenging for small businesses, as they face rising lending rates and high inflation, all while the threat of a recession continues to loom large.

In uncertain times, businesses rely more on their networks to keep moving forward. A financial partner stands out as a key source of support during these times. But this relationship becomes even more vital during times of uncertainty, highlighting the importance of choosing the right financial partner to help navigate challenges and promote growth and stability.

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Kevin Brauer, MBA, CPA, CMA
President and CEO, Affinity Federal Credit Union

Kevin Brauer, a distinguished finance industry professional with over three decades of experience, has been at the helm of Affinity Credit Union as CEO and President since January 2023. His substantial contribution to Affinity over the past seven years has been instrumental in propelling the firm's value proposition and innovating its financial well-being initiatives. Brauer leads Affinity's dedicated team of 500 employees at its Basking Ridge, N.J., headquarters and throughout its 18-plus branches.