Four Trends for the Auto Industry in 2024

Row of cars in production line in a factory.

(Image credit: Monty Rakusen, Getty Images)

published 28 January 2024

To help you understand what is going on in the auto industry and what we expect to happen in the future, our highly experienced Kiplinger Letter team will keep you abreast of the latest developments and forecasts (Get a free issue of The Kiplinger Letter or subscribe). You'll get all the latest news first by subscribing, but we will publish many (but not all) of the forecasts a few days afterward online. Here’s the latest…

If you’re in the market for a car this year it won’t be quite as daunting as it was during the pandemic and its immediate aftermath. Inventories are up and price increases are slowing. Here’s what to expect for the auto industry in 2024:

1. Sales of new cars should hit 15.7 million, up from 2023.
Vehicle availability has steadily improved after years of shortages, so more shoppers should find a ride to suit them. Price increases are slowing down.
Buyers should have more room to haggle. They may even see some sales incentives, which all but disappeared during the COVID-19 era. Deals won’t exactly be juicy. But some price breaks and low-interest, or even zero-interest, financing could be back on the table. A few years ago, asking for such concessions would have been unthinkable.

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3. Hybrid vehicles are the hot sellers this year.
Look for their market share to rise from 9% last year to 14%. Most consumers aren’t yet sold on electric cars. Hybrids offer fuel savings at a modest price premium and generally drive like traditional cars.
Note how common hybrids are becoming. Once reserved for economy cars, hybrid tech is now available in just about every class of vehicle, from family sedans, minivans, full-size pickup trucks, and small trucks to every size of sport-utility vehicle. Toyota’s venerable Camry will become hybrid-only, starting with the 2025 model year. Its newly redesigned Prius gets rave reviews and almost 60 miles per gallon. Ford has a hit on its hands with the small but practical Maverick hybrid pickup truck.

4. Sales of EVs will grow, but their momentum is waning.
Look for EV models to account for 9% of total vehicle sales this year, vs. 8% in 2023. Manufacturers are slowing future EV production plans as inventories build up on dealer lots. Dealers recently had 113 days’ worth of supply of EVs at the current sales pace, about double the level for gas-fueled cars. If you’re interested in an electric car, you’ll have more room to negotiate.
Also, note that the federal tax credit for EVs has become more generous. The $7,500 is now available at the time of purchase from the dealer, instead of as a credit filed with your taxes. However, fewer electric cars are eligible for the credit now, because they don’t meet the made-in-America requirements.

While carmakers are pumping the brakes on EVs, they aren’t giving up. 37 new models are coming out this year, with a similar tally due in 2025. Government fuel efficiency rules make this a necessity. And automakers are hoping that car buyers, who are traditionally brand-loyal, will switch to their new EV options.

David is both staff economist and reporter for The Kiplinger Letter, overseeing Kiplinger forecasts for the U.S. and world economies. Previously, he was senior principal economist in the Center for Forecasting and Modeling at IHS/GlobalInsight, and an economist in the Chief Economist's Office of the U.S. Department of Commerce. David has co-written weekly reports on economic conditions since 1992, and has forecasted GDP and its components since 1995, beating the Blue Chip Indicators forecasts two-thirds of the time. David is a Certified Business Economist as recognized by the National Association for Business Economics. He has two master's degrees and is ABD in economics from the University of North Carolina at Chapel Hill.