Deep Discounts on New Mercedes Benz Cars

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last updated 21 February 2024

Disclaimer

Discounts and other offers are subject to change. Offers checked on February 21, 2024.

You can drive into the sunset in a new Mercedes if you are a current American Express credit card holder or a member of Sam’s Club. The maximum discount of $12,000 applies only to a car that costs over $100,000, leaving us mere mortals in the dust. But more mainstream Mercedes SUVs and sedans can get between $500 and $4,500 off. Active military servicemembers and PenFed credit union members may also tap into these discounts.

The offer now includes both 2023 and 2024 models.

Mercedes models from 2023 qualify for the steepest discounts. The top discount of $12,000 applies to 2023 EQS model sedans and SUVs.

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The 2023 CLA-Class is the best Mercedes-Benz sedan, according to Motortrend. The discount can knock $500 off the car's $40,500 MSRP.

The Mercedes Discount Overview

The online marketplace for auto purchasing and sales, Truecar, provides the platform for these Mercedes discounts. Truecar works with a network of over 10,000 certified dealerships to set discounted prices on the MSRP of certain car models.

Truecar partners with affiliate organizations to offer buyers an additional layer of discounts called “bonus cash.” These limited-time offers work with specific car brands, and the current promotion is for Mercedes-Benz sedans and SUVs. You won’t find these offers on the Truecar website, and they are only open to members of select Truecar partners.

Bonus cash offers may be combined with public incentives and member discounts from Truecar certified dealers.

In most cases, you must have been a member of these Truecar affiliate partners for at least 60 days to qualify for the discount. So, don't sign up to Sam's Club, PenFed or other partners without reading through all of the requirements.

Here are links to partner organizations.

The Sam’s Club Auto Buying Program
The American Express Auto Purchasing Program (for all American Express cardholders)
The Penfed Credit Union (also offering bonus cash off Audis and other brands)
The Navy Federal Credit Union (also offering discounts on BMWs and other brands)
Active duty members of the U.S. Military (also offering discounts on other brands)

Truecar also partners with many employers, so check your company’s benefits for a possible Truecar affiliate relationship not listed here.

Which Mercedes models are discounted?

Here are the bonus cash offers for each 2023 or 2024 model. These discounts change frequently, so be sure to confirm them before you purchase.

Table of 2023 Mercedes Benz models eligible for a discount.

Table showing 2023 Mercedes Benz models eligible for a discount.

How to get the discount

It’s straightforward to get the bonus cash discount.

Sign in to the auto program of the partner where you are a member (Sam’s Club, American Express, etc.).
Follow the prompts to find the 2023 Mercedes-Benz model that interests you, and input any specific features you want.
You will be contacted by dealers to set up appointments.
You will receive an email with the discount code that you can take to the dealer for redemption.
Most of these programs will give you additional perks if you register the purchase through their website. For example, you may qualify for discounts on future repairs or free advice from a mechanic.
If you’re purchasing through the American Express program, you can use your American Express credit card to pay for up to $2,000 of the car’s purchase price. In that way, you may get points back.

Other ways to save

New and used electric vehicles may qualify for discounts at the dealership through the Inflation Reduction Act (IRA), up to $7,500. If you are interested in an electric model, ask your dealer which cars qualify, and make sure that your income is within the program's guidelines.

Although no new Mercedes Benz cars qualify for the $7,500 discount, several used models are eligible for $4,000 from the dealer. According to Electrek, these are the used Mercedes models that qualify.

Used fully-electric models that get $4,000 off:

B250e (B-Class) (2014-2017)
EQB SUV (all trims) (2022)
EQS Sedan (all trims) (2022)

Used plug-in electric models that get $4,000 off:

S550e PHEV (2015-2017)
S560e EQ PHEV (2020)
GLC350e 4M (2018-2020)
GLE550e 4M (2016-2018)

For members of Costco, read about how to secure up to a $3,000 discount off Audis with the Costco Auto Program.

Ellen writes and edits retirement stories. She joined Kiplinger in 2021 as an investment and personal finance writer, focusing on retirement, credit cards and related topics. She worked in the mutual fund industry for 15 years as a manager and sustainability analyst at Calvert Investments. She earned a master’s from U.C. Berkeley in international relations and Latin America and a B.A. from Haverford College.