When Is Black Friday?
When is Black Friday? The biggest shopping event of the year is right around the corner. We'll help get you prepared to go deal-hunting.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
It might be hard to believe Black Friday is back again. With Thanksgiving on the horizon, it’s time to start planning for the biggest shopping period of the year.
With many shoppers planning to spend less on gifts this holiday season, deals are likely to be in higher demand than ever before, so it will pay to be prepared.
Whether you need to know when Black Friday is this year, or you’re trying to find out what kinds of deals your retailer of choice is planning to roll out this year, we've got you covered.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
When does Black Friday start?
Black Friday is always the day after Thanksgiving. That means Black Friday 2025 will take place on Friday, November 28, 2025.
While Black Friday itself remains a key day for deals, many retailers have stopped limiting themselves to just one day’s worth of discounts. Nowadays, plenty of stores plan massive deal periods that can begin days or even weeks in advance of Black Friday.
When does Black Friday end?
As we mentioned above, Black Friday isn’t really a one-day event anymore. Typically, sales now run over the entire Black Friday weekend and lead into Cyber Monday, the online shopping equivalent.
This means we expect Black Friday sales to finally wind down on Tuesday, December 2 ... and then the holiday sales shopping starts!
What is Black Friday?
Black Friday is the name given to the Friday after Thanksgiving, and it's now synonymous with pre-Christmas deals in countries all over the globe.
The first (recorded) mention of the phrase was in November 1951 in the journal Factory Management and Maintenace, where it was used to describe people taking sick leave after Thanksgiving to get a four-day weekend.
In the early 1960s, traffic-weary police in Philadelphia were using Black Friday and Black Saturday to refer to the terrible traffic that started to appear over Thanksgiving weekend.
What to expect from Black Friday 2025
The short answer to this question is: expect discounts, and a whole lot of them. If you take a look back at previous years, you’ll spot deals on sought-after kitchen gadgets like air fryers, TVs, Amazon own-brand devices, laptops and computers, gaming, toys, fashion, and practically anything else you could think of.
These days, you can also get a solid idea of the discounts to come by heading to the websites of online retailers like Amazon or big-box stores like Walmart, Best Buy and Target to find out all the information about their sales days.
Does Target have a Black Friday sale?
Target sells everything from toys to tech, and you can expect some great prices on all sorts of items in the Black Friday sales event. But also note that Target started its Black Friday deals early, with weekly deals drops all the way through to Thanksgiving weekend.
Target has also launched its own Target Black Friday landing page. At the time of writing, the page lists where to find Black Friday opening hours for your nearest store, where to sign up to see Target’s Black Friday ads and other ways you can make great savings the next time you shop.
Be sure to look into their loyalty program, Target Circle, before the big day. Sign-up is free and gets you access to exclusive deals and other perks.
And you might be able to maximize your savings even more with a Target Circle Card, which offers an extra 5% discount on qualifying items.
Does Walmart have a Black Friday sale?
Walmart is just one of many big-box stores that will be offering big discounts on Black Friday. This year, Walmart is spreading out its savings across three major events.
The first event runs November 14 through 16, both online and in stores, with Walmart+ members getting five hours of early online access on November 13 at 7 p.m. ET.
Deals Event 2 runs November 25 through 30, starting online only November 25 through 27, before expanding to both online and in stores November 28 through 30. Walmart+ members get early online access on November 24 at 7 p.m. ET.
Finally, Cyber Monday lands on December 1, and is online only, with early access for Walmart+ members beginning November 30 at 7 p.m. ET.
If you’re planning on shopping with Walmart, we’d strongly recommend signing up for Walmart Plus if you haven’t already. Along with all the normal perks it brings — free shipping with no minimum order threshold, free access to Paramount Plus, and much, much more.
Does Costco have a Black Friday sale?
If you’re planning on stocking up for the holidays at Costco, you’ll be pleased to know that the wholesale retailer has a sale planned.
If you want to plan ahead and see some of the deals that are being offered this year, check out the Costco Black Friday hub page on their website for more info.
Is Black Friday worth it?
The answer to this question is entirely dependent on whether you were planning on splashing the cash before Black Friday.
If you were looking to make a big purchase like upgrading a TV or you’re looking to do the bulk of your holiday shopping at this time of year, there’s every chance that you could make some great savings with Black Friday deals.
That being said, not all deals are created equally; sometimes, prices on certain goods will shoot up in the weeks leading up to Black Friday, meaning that the “saving” you’re getting isn’t actually as good as it looks.
To get the most out of Black Friday, we strongly suggest you plan ahead to make the most of Black Friday. Make a list of some of the things you’re looking for, and set a budget that you can reasonably stick to.
By deciding what items, brands, or models you’re in the market for ahead of time, you can navigate the massive deals pages on retailer websites or take a little bit of the stress out of shopping in-store. And if you have a budget to stick to, you might be less likely to overspend or be tempted by regrettable impulse buys.
Related Content
-
Where's the Best Place to Save for a House Down Payment?Learn how timing matters when it comes to choosing the right account.
-
We want our RMDs to fund a vacation with our kids and grandkids.An extended family vacation can be a fun and bonding experience if planned well. Here are tips from travel experts.
-
The Roth Conversion Bandwagon is Rolling: Should You Jump On?Roth conversions are all the rage, but what works well for one household can cause financial strain for another. This is what you should consider before moving ahead.
-
My Spouse and I Are Saving Money for a Down Payment on a House. Which Savings Account is the Best Way to Reach Our Goal?
Learn how timing matters when it comes to choosing the right account.
-
We're 78 and Want to Use Our 2026 RMD to Treat Our Kids and Grandkids to a Vacation. How Should We Approach This?
An extended family vacation can be a fun and bonding experience if planned well. Here are tips from travel experts.
-
My First $1 Million: Retired From Real Estate, 75, San FranciscoEver wonder how someone who's made a million dollars or more did it? Kiplinger's My First $1 Million series uncovers the answers.
-
To Love, Honor and Make Financial Decisions as Equal PartnersEnsuring both partners are engaged in financial decisions isn't just about fairness — it's a risk-management strategy that protects against costly crises.
-
Top 5 Career Lessons From the 2026 Winter Olympics (So Far)Five lessons to learn from the 2026 Winter Olympics for your career and finances.
-
4 At-Fault States With No-Fault Insurance Rules You Should KnowThink you live in an at-fault car insurance state? These four still have some tricky no-fault insurance laws you should know about.
-
For More Flexible Giving, Consider Combining a Charitable Remainder Trust With a Donor-Advised FundIf a charitable remainder trust puts too many constraints on your family's charitable giving, consider combining it with a donor-advised fund for more control.
-
Big Change Coming to the Federal ReserveThe Lette A new chairman of the Federal Reserve has been named. What will this mean for the economy?
