Get a Diamond Deal Online

Bypass the glitzy jewelry shops. We name the best Web sites to get top quality at a good price and show you how to choose a stunning stone, even sight unseen.

For a lot of people, Valentine’s Day is all about cards and candy. But for men (and a few women) hoping to truly win points with their significant other, it’s about the other C’s -- carat, clarity, color and cut. One reason diamonds are a VD staple is that the holiday is the second most popular day (after Christmas) to pop the question.

In order to keep sales from lagging, many jewelers are offering incentives to buyers, says Ken Gassman, analyst for the Jewelry Industry Research Institute. "If you're inclined to buy jewelry, now is a great time to do so," he says.

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