Fighting Against Aging Stereotypes

Ageism is "the last prejudice to bubble to the surface of our consciousness," says author/activist Ashton Applewhite.

As many baby boomers age, they are leveraging their history of activism to change negative perceptions of aging, both in the workplace and in everyday life. Author and activist Ashton Applewhite is among the leaders, with her book, This Chair Rocks: A Manifesto Against Ageism (Celadon, $17), and website Old School that offer resources on fighting ageism. In this lightly edited conversation with Associate Editor Mary Kane, Applewhite notes that ageism begins with us and links the movement to other social justice efforts.

Ageism and ageist stereotypes have been around for a long time. What is behind the movement now to combat it? I was born in 1952, the dead center of the baby boom. Our generation has this unprecedented demographic clout. We are aging differently and in more healthy ways than our parents, and certainly our grandparents. We are refusing to be ushered offstage gracefully. We want to continue to be in the world, to have purpose and to contribute.

You’ve been critical of the idea of “successful aging.” Can you explain why? The whole dogma of successful aging is that aging well means working hard to continue to look and move like a younger version of yourself—in effect, to not age. Instead of continuing to grow and expand, there’s pressure to stop the clock. That’s denial. It’s expensive. We buy things we don’t need and can’t afford to try to look younger, like pricey skin care products. It sets us up to compete with each other. And it’s an impossible standard that sets us up to fail.

Subscribe to Kiplinger’s Personal Finance

Be a smarter, better informed investor.

Save up to 74%

Sign up for Kiplinger’s Free E-Newsletters

Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.

Profit and prosper with the best of expert advice - straight to your e-mail.

Sign up

Where does age prejudice exist, and how common is it? Ageism is unique in that we all face it. It’s the last prejudice to bubble to the surface of our consciousness. But it is everywhere, including inside each of us. The first necessary step is to look at your own attitudes on ageism and aging, because we can’t challenge bias unless we’re aware of it, and these are new ideas to most of us. Older people are often the most ageist of all, because we’ve had a lifetime of absorbing negative messages about age and aging, that older people are incompetent or out of touch, for example. Unless you don’t stop to question these messages, they become part of your identity.

Can you define anti-ageism activism? What does it mean at the individual level? I think the best analogy is the women’s movement. Women came together and shared stories, and realized problems they were encountering, like getting harassed or not getting promoted, weren’t personal failures. If you can’t get hired or promoted because you have gray hair, the problem is not that you failed by allowing yourself to look your age. The problem is systemic discrimination against older people in the workplace, particularly older women. One of the reasons ageism in the workforce is underreported is because of internalized ageism. So look at your own attitudes toward age and ageism, start a consciousness group, learn about age and age bias, and find your tribe.

What do you mean when you say ageism divides generations? It’s human nature to roll our eyes at “kids today” or blame our parents’ generation for screwing everything up. It’s much easier to point fingers than to work together to make a better world.

What’s your personal outlook on aging? Aging confers perspective, confidence, authenticity. We care far less about what people think of us. Isn’t that welcome, especially for women? We are the sum of our experiences. Those experiences are hard won. They make us who we are. No one wants to wipe that slate clean. We just need to live in a society that values that.

Mary Kane
Associate Editor, Kiplinger's Retirement Report
Mary Kane is a financial writer and editor who has specialized in covering fringe financial services, such as payday loans and prepaid debit cards. She has written or edited for Reuters, the Washington Post,, MSNBC, Scripps Media Center, and more. She also was an Alicia Patterson Fellow, focusing on consumer finance and financial literacy, and a national correspondent for Newhouse Newspapers in Washington, DC. She covered the subprime mortgage crisis for the pathbreaking online site The Washington Independent, and later served as its editor. She is a two-time winner of the Excellence in Financial Journalism Awards sponsored by the New York State Society of Certified Public Accountants. She also is an adjunct professor at Johns Hopkins University, where she teaches a course on journalism and publishing in the digital age. She came to Kiplinger in March 2017.