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  • Author: James B. Stewart
  • Publisher: Simon & Schuster, 592 pages

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Michael DeSenne
Executive Editor, Kiplinger.com
DeSenne made the leap to online financial journalism in 1998, just in time for the dot-com boom. After a stint with Dow Jones Newswires, dreams of IPO riches led him to SmartMoney.com, where over nine years he held several positions, including executive editor. He later served as the personal finance editor at HouseLogic.com and AARP.org. In 2011, he joined Kiplinger.com, where he focuses on content strategy, video, SEO and Web analytics. DeSenne has a BA from Williams College in Anthropology—a major deemed the absolute worst for career success by none other than Kiplinger.