Stocks to Love Forever

You're usually asking for trouble if you make a lifetime commitment to a stock. But here are a few that are truly suitable for keeping forever.

I can read your mind. Here's yet another sweet nothing of a contrivance about Valentine's Day "investments," you must be thinking. Companies that sell flowers, chocolate, lingerie and hot weekends. Tiffany's. Even Playboy Enterprises. Stocks with trading symbols like LUV and HON. With all deference to LUV -- that would be Southwest Airlines, whose planes do fly me to warm places but whose stock now refuses to get off the ground -- we'll pass on that kind of love theme.

To banish Cupid from your portfolio altogether, there's an apt aphorism: "Don't marry a stock." Unlike some proverbs about investing, this one is righteous. If you own a stock, you shouldn't vow to hold it 'til death do you part. If you do, you'll slow-dance with Wal-Mart and drive into the sunset with Ford, but you won't make much money for old age. In life, loyalty is a virtue. In stocks, it smacks of stubbornness.

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Jeffrey R. Kosnett
Senior Editor, Kiplinger's Personal Finance
Kosnett is the editor of Kiplinger's Investing for Income and writes the "Cash in Hand" column for Kiplinger's Personal Finance. He is an income-investing expert who covers bonds, real estate investment trusts, oil and gas income deals, dividend stocks and anything else that pays interest and dividends. He joined Kiplinger in 1981 after six years in newspapers, including the Baltimore Sun. He is a 1976 journalism graduate from the Medill School at Northwestern University and completed an executive program at the Carnegie-Mellon University business school in 1978.