Gaming Stocks: Know When to Hold 'Em

What's in the cards for the gaming industry?

Until little more than a month ago, British-based online gambling companies must have felt as if they were holding an ace-high flush. They had been minting money, catering mainly to U.S. gamblers who would pay to play on sites such as Partypoker.com. Companies such as PartyGaming PLC, 888 Holdings PLC and Sportingbet PLC took full advantage of the Texas hold'em craze that's swept across the former colonies, infiltrating cable TV, casinos, dorm rooms and -- we wouldn't dismiss the possibility -- senior-citizens' centers.

What could go wrong? Well, the Brit gaming companies may have been flush, but they didn't count on a full House and Senate (aka the U.S. Congress) clamping down on Internet gambling. Just that happened in legislation approved September 30. As a result, shares of the British online gaming firms fell faster than a stack of chips in an earthquake. For instance, Sportingbet dropped from about $200 to $50 a share, down from its 52-week high of $452.

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Bob Frick
Senior Editor, Kiplinger's Personal Finance