The Powerful Impact of Investor Behavior on Long-Term Returns

October 2014 | See why many investors miss the mark when it comes to long-term returns.By Behringer Investments

A common goal for financial advisors is constructing a portfolio that successfully aligns with the investment objectives of the individual investor. Most advisors focus on constructing a traditional portfolio expected to generate a total return consisting of an optimal blend of current yield and capital appreciation.

But relatively few advisors take into account what we know about the emotional factors that powerfully influence how most investors actually behave. Unfortunately, this oversight can have a significantly negative impact on ultimate investment results.

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