Financial Planning

Don’t Play Favorites on Your Financial Team

Bet you have one member of your team who you listen to more than the others, but is it the right person, and for the right reasons? Here’s the one you really should rely on.

Who is at the center of your retirement income plan? Do you decide randomly how to build your retirement, or do you choose the best options after careful thought and research?

Most people would say they are thoughtful and decisive, but the facts often prove otherwise.

In reality, among the several advisers we need — for money management, tax, insurance, real estate and more — the one we are most friendly with rightly or wrongly influences our decision-making.

There are plenty of reasons to choose one financial professional over all the other ones currently on your team. One may simply strike you as more experienced.

Or perhaps your kids attend the same school. Maybe you just click better with them.

It’s good to have friends, but that’s not the best way to plan for the rest of your life.

A multifaceted team for retirement income

To create a retirement income plan you might need an investment adviser, an insurance agent, a mortgage broker, and even a career counselor. Each brings a different and valuable perspective to your retirement. But which expert will you rely on most?

I would say, “None of them.”

In my opinion, your most important goal should be to create lifelong income that you can count on. That goal requires a long-term view. Everyone else in that group may be thinking short-term.

This may be a difficult idea to embrace, because retirees too often focus on short-term results as well. Your accountant isn’t thinking past Tax Day. Your money manager will tell you the current market is volatile. The insurance agent is looking at current risks, like death and disability.

An adviser specializing in retirement income planning, however, will advise you on the two stages of retirement. In the first stage, you’re active, traveling and hopefully in good health. In the second stage, you should be enjoying yourself, but also considering how to handle unreimbursed medical costs and ensuring peace of mind with income that won’t stop.

Ideally, you make informed financial decisions that you understand today and will be happy about in the future.

A retirement income planner is looking decades down the line on your behalf. This planner should be able to bring together information about insurance, taxes and the rest to create a plan that will provide income as long as you live.

Eek! The future!

The issue is real — and difficult to address — because we tend to over-value the present over the future. It’s not easy to let go of something guaranteed today to get a bigger reward tomorrow — especially when we’re not sure how many tomorrows we may have.

We can make plans, but we can’t predict the future with certainty. Sometimes we are reluctant to think about what the next 10 or 20 years might bring.

Perhaps you are someone who says today that if you’re around when you’re 95, you’ll deal with it then. But that’s too late, and we all know it.

The only expert you can rely on to help you plan for the future is a retirement adviser who creates a plan for income that will last the rest of your life.

Picking Your Adviser

Because retirement income planning is a relatively new field, I’d look less at credentials of potential advisers and more about how they answer a few questions:

  • Are you licensed to represent all financial products, or simply investments?
  • What planning approach do you use? How dependent is a successful outcome on historical investment performance?
  • How do you consider taxes in devising my strategy?
  • Will I receive regular monthly checks, just like my pre-retirement paycheck?
  • How dependent is the plan on your being involved in years to come?

The way they answer those questions — not their friendly personalities — will give you a strong basis on which to choose. With the correct advice from the right adviser, you may not be able to predict the future, but you can prepare for it.

About the Author

Jerry Golden, Investment Adviser Representative

President, Golden Retirement Advisors Inc.

Jerry Golden is the founder and CEO of Golden Retirement Advisors Inc. He specializes in helping consumers create retirement plans that provide income that cannot be outlived. Find out more at, where consumers can explore all types of income annuity options, anonymously and at no cost.

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