Financial Tips From Rock Icon Gene Simmons

The Kiss frontman riffs on investing, saving and building a brand.

(Image credit: Xinhua News Agency)

Even if you don’t know Gene Simmons’s music, chances are you know his face—the one he’s trademarked, anyway. The Kiss cofounder and bassist has established a personal brand that encompasses everything from his band’s thousands of licensed products to his co-ownership of an Arena Football League team called the LA Kiss.

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Ryan Ermey
Former Associate Editor, Kiplinger's Personal Finance

Ryan joined Kiplinger in the fall of 2013. He wrote and fact-checked stories that appeared in Kiplinger's Personal Finance magazine and on He previously interned for the CBS Evening News investigative team and worked as a copy editor and features columnist at the GW Hatchet. He holds a BA in English and creative writing from George Washington University.