Not Your Boomers' SUVs

The Acura RDX and Toyota FJ Cruiser are aimed at young men who want style, performance and utility.

Two 2007 SUV debuts carve new niches in the expanding landscape of light truck choices. The Acura RDX, a small crossover that reaches showrooms in August, targets 30-something, upwardly mobile urban males looking for a combination of style, performance and utility. The Toyota FJ Cruiser, on sale since spring, is aimed at a slightly younger guy whose active lifestyle of mountain biking, backpacking or rock climbing takes him off-road.

Women, you're welcome to purchase these vehicles, too. It's just that auto marketers have trouble envisioning diversity in their target audience. In fact, my female colleague, Jessica Anderson, test drove and reviewed the more macho of the two, the FJ Cruiser.

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Mark Solheim
Editor, Kiplinger's Personal Finance

Mark became editor of Kiplinger's Personal Finance magazine in July 2017. Prior to becoming editor, he was the Money and Living sections editor and, before that, the automotive writer. He has also been editor of Kiplinger.com as well as the magazine's managing editor, assistant managing editor and chief copy editor. Mark has also served as president of the Washington Automotive Press Association. In 1990 he was nominated for a National Magazine Award. Mark earned a B.A. from University of Virginia and an M.A. in Writing from Johns Hopkins University. Mark lives in Washington, D.C., with his wife, and they spend as much time as possible in their Glen Arbor, Mich., vacation home.