You can debate the cool/not cool factor, but you can't argue with 80 miles per gallon. That figure spurred U.S. scooter sales to shoot up 51% through the end of October, compared with a year earlier. At that rate, dealers were on track to sell 235,000 in 2008.

Gasoline prices have dropped to about half what they were last summer and the weather has turned colder, so scooter sales have slowed a bit. But expect scooters to become a fixture. As recession grips the nation, the case for a cheap ride is as strong as when gas cost $4 a gal-lon (which it will again). And some people have embraced scooters as eco-friendly transportation, says Paolo Timoni, chief executive officer of Piaggio Group Americas, which makes Piaggio and Vespa scooters.

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Mark Solheim
Editor, Kiplinger's Personal Finance

Mark became editor of Kiplinger's Personal Finance magazine in July 2017. Prior to becoming editor, he was the Money and Living sections editor and, before that, the automotive writer. He has also been editor of Kiplinger.com as well as the magazine's managing editor, assistant managing editor and chief copy editor. Mark has also served as president of the Washington Automotive Press Association. In 1990 he was nominated for a National Magazine Award. Mark earned a B.A. from University of Virginia and an M.A. in Writing from Johns Hopkins University. Mark lives in Washington, D.C., with his wife, and they spend as much time as possible in their Glen Arbor, Mich., vacation home.