Why Political Conventions Still Matter

Important business will go down in Tampa and Charlotte. You just won’t be able to see it.

The made-for-television national political conventions have become increasingly boring and long spectacles. But these carefully choreographed productions remain hugely important to the parties and their candidates.

The reason: What goes on in the back rooms, well out of sight of the television audience, matters most to the success of a campaign. That's where top campaign operatives and interest groups such as the National Rifle Association, labor and the Chamber of Commerce outline their endgame strategies and glad-hand the fat cats who write big checks to the campaigns, super PACS and political parties.

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Kenneth R. Bazinet
Associate Editor, The Kiplinger Letter