13 Ways Black Friday Retailers Trick You

Here’s a look at 13 common tricks stores use on and around Black Friday to boost sales.

(Image credit: Getty Images)

Black Friday is the traditional kickoff to the holiday shopping season. Think: Doorbuster deals, overcrowded malls and staying glued to your laptop so you don’t miss out on online-only flash sales. In fact, holiday spending is expected to reach record levels this year. According to the National Retail Federation, holiday sales for 2023 are expected to increase between 3% and 4% over 2022, to between $957.3 billion and $966.6 billion. 

Retailers will pull out all the stops to get their cut. Remember when Black Friday sales were actually limited to the day after Thanksgiving? No more. Pre-Black Friday sales have already started, and many Black Friday doorbuster deals will start in earnest in stores on Thanksgiving Day (November 23). Moving up the start dates of Black Friday promotions is one tactic employed by retailers to get shoppers to spend more. There are many others. Some are overt, some are subtle, but they are all aimed at boosting sales.

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Andrea Browne Taylor
Contributing Editor

Browne Taylor joined Kiplinger in 2011 and was a channel editor for Kiplinger.com covering living and family finance topics. She previously worked at the Washington Post as a Web producer in the Style section and prior to that covered the Jobs, Cars and Real Estate sections. She earned a BA in journalism from Howard University in Washington, D.C. She is Director of Member Services, at the National Association of Home Builders.

With contributions from