MoviePass is Relaunching. Should You Sign Up?

The subscription discount movie card company has a checkered past and an army of disillusioned former cardholders. If you want to try the reboot, you’ll need to hurry.

The MoviePass application is displayed on an Apple Inc. iPhone in an arranged photograph taken in Washington, D.C., U.S., on Friday, Aug. 17, 2018.
(Image credit: Getty Images)

Three years ago, MoviePass bombed, cratering under a wall of debt and crushing a bevy of fans who longed for the card comapny to live up to its promise: a movie a day, for about 10 bucks a month. Any movie. Almost any theater. Was it too good to be true? Possibly. Within a year, it dwindled to almost no movies, almost no theaters and plenty of recriminations.

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Bob Niedt

Bob was Senior Editor at for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.