The shopping app is celebrating its second annual Secondhand Sunday on November 26. The holiday, which promotes buying pre-owned gifts, aims not only to create buzz but to reframe the scope of shopping to a more sustainable, affordable model.
“When we introduced Secondhand Sunday last year our goal was to not just create a moment but a movement, encouraging people to think differently about shopping secondhand during the holidays,” Manish Chandra, founder and CEO of Poshmark said in a statement.
Poshmark, which bills itself as a “social” marketplace, will also feature live shopping events in which users can purchase gifts in real time.
Secondhand shopping has seen a massive increase in popularity. According to a 2023 resale report from fellow secondhand retailer ThredUp, the global market is set to nearly double to $350 billion by 2027, three-times faster on average than the overall global apparel market.
Black Friday sales to hit $9.6 billion
Whether new or vintage, shoppers are slated to come out in droves to take advantage of holiday sales this season. Despite inflation, early estimates for Black Friday sales are slated to hit at least $9.6 billion. In addition to exhibiting sales savvy by shopping around various retailers to compare prices, making a separate list for items that might be available on resale sites is a solid tactic for getting the best deal, too.
You might also consider secondhand shopping as a move toward helping the planet. The fashion industry is responsible for an estimated 8% of greenhouse gas emissions, according to a Reuters report earlier this year. As such, some apparel makers are moving toward a more sustainable fashion industry.
Buying and selling on thrifting platforms like Poshmark aligns with that. In fact, Poshmark is helping to push the needle.
To further encourage sellers and buyers to join in on the challenge, the company announced that five sellers who list a new item on the app between now and November 26 will be eligible to win $10,000.
Jamie Feldman is a journalist, essayist and content creator. After building a byline as a lifestyle editor for HuffPost, her articles and editorials have since appeared in Cosmopolitan, Betches, Nylon, Bustle, Parade, and Well+Good. Her journey out of credit card debt, which she chronicles on TikTok, has amassed a loyal social media following. Her story has been featured in Fortune, Business Insider and on The Today Show, NBC Nightly News, CBS News, and NPR. She is currently producing a podcast on the same topic and living in Brooklyn, New York.
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