Confessions of a Shopaholic: Men are Bigger Spenders than Women

Stereotypes suggest it's women who love to shop, but new research shows men do too, and they actually spend more than women.

Close up of shopping bags held by a man.
(Image credit: Carlina Teteris)

Stereotypes have taught us that women are shopaholics, to the extent that there’s something called a "lipstick index" used as a financial indicator for recessions. Images of women shopping permeate popular media, and it's expected that women turn to shopping as treats and for "retail therapy."

So, you might blame women for reaching into their pockets far too much when shopping based on stereotypes, but new research by Deloitte suggests men shop just as much — and then end up spending more than women. 

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Vaishali Varu

Vaishali graduated in journalism from Leeds University, UK. She has worked for her local news outlet, the Leicester Mercury as well as writing personal finance stories for digital publications, The Money Edit, MoneyWeek and GoodToKnow. When she is not writing about money-saving, deals, finance hacks and other personal finance topics, Vaishali likes to travel and she's a foodie.