Majority of People Prefer Traditional Banks Over Online Banks

A new study found that 83% of respondents prefer traditional banks over digital-only, largely due to face-to-face service.

Illustration of someone holding their phone in a bank lobby.
(Image credit: Getty)

According to a new study released by UserTesting, 83% of respondents prefer traditional banks over online banks, largely due to a preference for speaking to a bank teller face-to-face. 

For the study, UserTesting, a leader in experience research and insights, surveyed 1,800 Americans, 1,000 individuals in the United Kingdom and 1,000 Australians from March 3 to April 12, 2023. All respondents were adults with bank accounts. The study was conducted by market research company OnePoll, which has members in the Market Research Society.  

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Erin Bendig
Personal Finance Writer

Erin pairs personal experience with research and is passionate about sharing personal finance advice with others. Previously, she was a freelancer focusing on the credit card side of finance, but has branched out since then to cover other aspects of personal finance. Erin is well-versed in traditional media with reporting, interviewing and research, as well as using graphic design and video and audio storytelling to share with her readers.