Amazon will be bringing live Major League Baseball (MLB), National Basketball Association (NBA) and National Hockey League (NHL) games and additional sports content to its Prime Video streaming service after making a $100M minority investment in Diamond Sports Group (DSG), the nation’s leading provider of local sports content.
DSG filed for bankruptcy in March 2023 but announced a framework to enable it to emerge from bankruptcy on January 17, after reaching a deal with creditors and Amazon for funding. Under the arrangement with Amazon, Prime Video will become DSG’s primary partner for direct-to-consumer access to local DSG channels and content, including live MLB, NBA and NHL games, as well as pre-and post-game programming, DSG said.
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